Rolling Out

You won’t believe what Oprah Winfrey is launching

You won't believe what Oprah Winfrey is launching
Photo courtesy: Oprah Winfrey via Instagram (@oprah)

Oprah Winfrey is launching her own line of frozen pizzas.

The 64-year-old media mogul is expanding her O, That’s Good! food
range from grocery-store refrigerated soups and side dishes to the
freezer section, and is starting off with pizzas with a crust that is
one-third cauliflower.

Oprah said in a statement: “Pizza is a favorite, fun and easy food to
share with family and friends. I am always looking to add a nutritious
twist to my foods, so we made part of the crust in my new pizza with
cauliflower while maintaining that classic, cheesy pizza flavor you
and your family love.”

There are four different types of pizza in the range — Five Cheese,
Uncured Pepperoni, Supreme and Fire Roasted Veggie — and the 11-inch
dishes will each serve five people.

She is also adding Chicken with White and Wild Rice Soup, Roasted Corn
Chowder, Sour Cream and Chive Mashed Potatoes and Broccoli Cheddar
Rice to the range, which is part of a co-venture with Kraft Heinz
called Mealtime Stories.

Christopher Urban, head of Mealtime Stories, said: “Our mission is to
continue to grow the business, to grow across different categories and
find a twist on a product, a better balance of taste and nutrition.”

Ten percent of the profits will be donated to charities working to
reduce hunger.

Meanwhile, last month, Oprah invested in True Food Kitchen, which was
started by Sam Fox and Anti-Inflammatory Diet pioneer Dr. Andrew Weil
in 2008.

Oprah is very excited about what the business is trying to achieve with
its menus and principles.

She previously said: “I love bringing people together over a good
meal. When I first dined at True Food Kitchen, I was so impressed with
the team’s passion for healthy eating and, of course, the delicious
food, that I knew I wanted to be part of the company’s future.”

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