Payless tricks upscale shoppers with fake store called ‘Palessi’

Payless tricks upscale shoppers with fake store called 'Palessi'
Palessi hoax pop-up store (Image Source: Facebook/Payless ShoeSource)

The Payless shoe store chain has pulled off a massive prank that sent shockwaves through the LA fashion elite crowd. The discount shoe chain opened a pop-up store with the name Palessi and tricked the invited upscale shoppers to a one-of-a-kind party and shopping spree. Attendees paid hundreds to purchase shoes that normally cost $19.99.

According to the company’s Facebook page “See fashionistas pay as much as $640 for Payless shoes you can get for $19.99 this holiday season! (Don’t worry, we gave them their money back).”


The video can be viewed below:

https://www.facebook.com/payless/videos/1227270710758255/


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