Payless tricks upscale shoppers with fake store called ‘Palessi’

Palessi hoax pop-up store (Image Source: Facebook/Payless ShoeSource)

The Payless shoe store chain has pulled off a massive prank that sent shockwaves through the LA fashion elite crowd. The discount shoe chain opened a pop-up store with the name Palessi and tricked the invited upscale shoppers to a one-of-a-kind party and shopping spree. Attendees paid hundreds to purchase shoes that normally cost $19.99.

According to the company’s Facebook page “See fashionistas pay as much as $640 for Payless shoes you can get for $19.99 this holiday season! (Don’t worry, we gave them their money back).”

The video can be viewed below:

Why pay more when you can Payless?

See fashionistas pay as much as $640 for Payless shoes you can get for $19.99 this holiday season! (Don’t worry, we gave them their money back). Why pay more when you can Payless? #palessi #paylessRead more about Palessi at Adweek: http://ow.ly/IING30mNXtQ

Posted by Payless ShoeSource on Thursday, November 29, 2018

Mo Barnes
Mo Barnes

Maurice "Mo" Barnes is a graduate of Morehouse College and Political Scientist based in Atlanta. Mo is also a Blues musician. He has been writing for Rolling Out since 2014. Whether it means walking through a bloody police shooting to help a family find justice or showing the multifaceted talent of the Black Diaspora I write the news.

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