The online boutique that Kim Kardashian is suing

Kim Kardashian at 2018 Met Gala celebrating the exhibition “Heavenly Bodies: Fashion and the Catholic Imagination” at the Metropolitan Museum of Art in New York (Picture by Jackson Lee)
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Kim Kardashian is suing a popular online store for allegedly using her name and image without permission.

The “Keeping Up With the Kardashians” star is seeking damages of at least $10 million, disgorgement from Missguided USA — which means giving up something obtained by illegal or unethical acts on demand or by legal compulsion  — of the company’s profits and a permanent injunction to stop the online retailer from future infringements.

In documents obtained by “Entertainment Tonight,” she also shared photos of what she claimed were the company’s “knock-off” versions of her clothes.

Kardashian also alleged the firm “in total disregard of Kardashian’s trademark rights and rights of publicity, have repeatedly used [her] name and image without authorization to generate interest in their brand and website and to elicit sales of their products.”

It continued as she went on to criticize Missguided for its “fast” designs and claimed they are often “blatant knock-offs.”

She wrote: “[Missguided] specializes in ‘fast’ and inexpensive clothing designs, which are often derivative of other companies’ designs if not blatant knock-offs.

“Missguided has become particularly well-known for copying designs worn by famous celebrities, which it then offers for sale on its sites within days — sometimes even hours — of the celebrity appearing in the clothing.

“Missguided has not only knocked-off the clothing of other designers, but it has unabashedly misappropriated the rights of celebrities like Kardashian in selling these knock-offs on its websites.”

The 38-year-old beauty is suing for violation of the statutory right of publicity, violation of common law right of publicity, false designation of origin, trademark infringement, common law trademark infringement.

The lawsuit was filed a day after Kardashian expressed frustration at labels that rip off her looks.

She popped off on Twitter after a website advertising a version of the one-of-a-kind vintage Thierry Mugler dress she wore at the Hollywood Fashion Awards over the weekend.

She tweeted: “Only two days ago, I was privileged enough to wear a one-of-a-kind vintage Mugler dress and in less than 24 hours it was knocked off and thrown up on a site — but it’s not for sale.

“You have to sign up for a waitlist because the dress hasn’t even been made to sell yet. This is a way to get people to sign up for their mailing list and make people believe there is some kind of relationship between me and this fashion site. There is not.

“It’s devastating to see these fashion companies rip off designs that have taken the blood, sweat, and tears of true designers who have put their all into their own original ideas.

“I’ve watched these companies profit off my husband’s work for years and now that it’s also affecting designers who have been so generous to give me access to their beautiful works, I can no longer sit silent.”



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