ONE/35 Agency’s Shante Bacon makes running a million-dollar firm look easy

ONE/35 Agency's Shante Bacon makes running a million-dollar firm look easy
Shante Bacon (Photo courtesy of One/35 Agency)
Shante Bacon runs one of the most successful African American entertainment public relations agencies today. With clients like OWN and Fox on the company’s roster, Bacon and partner Saptosa Foster are great examples of the power of the successful Black female entrepreneur.

Rolling out asked Bacon about what drives her passion for success.

As a Black woman, what do you consider your superpower to be?

My superpower is that I’m unbreakable. Trust me, many have tried. In today’s world, most of us don’t have any other choice. I might be hurt, disappointed, discouraged, demoralized or suffer a temporary defeat, but it is always temporary, and I will be back on my feet ready for a new battle the next morning.

What key skill sets make you unique as an African American female leader? 

My heightened sense of empathy for the audience I’m pitching is my unique skill.

What thoughtful piece of advice would you give to your younger self? 

I would tell my 19-year-old self to enjoy and savor every experience no matter who is in the room.

Why is it important for women of color to work in leadership roles and decision-making capacities?

Aside from the fact that studies show that having women leaders is good for business and [the] bottom line, it’s important for women of color to lead because they are drivers and decision-makers inside the home, in the church and in the workplace. If any business plans on being profitable, [its] leadership should reflect the true marketplace.

If you could thank any Black woman historymaker for her contributions to society, who would it be and why? 

I would thank my grandmother, Ethel May Greene-Richardson. She was a pioneer, opening her own candy shop in Brooklyn back in the late 1960s, and she was the very personification of strength, leadership and badassery … inspiring the women in my family to lead, dream and activate big and limitless. She is the inspiration and namesake for my new lifestyle e-commerce brand, Elouise & Ethel (

Why is it important for experienced Black women to reach back and help younger women of color?

It is vital for Black women with opportunities and access to reach back and pull others along because, if we don’t do it, no one will. We must remain committed to the promotion and celebration of our sisters in the home, community and workplace. Shout-out to the women along the way who helped me to gain access to opportunities.

What are three success habits you implement into your daily routine to maintain your success, sanity and peace of mind?

  1. Morning matcha latte with almond milk
  2. Meditation, using [the] Calm app
  3. Power walking in [New York City’s] Central Park

As a successful woman in business, what is your greatest or proudest achievement?

Breaking into the 3 percent of women-owned businesses that exceed $1 million in revenues.

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