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Tarcus Allen is a marketing inspiration who shapes brands in real time

Tarcus Allen (Photo courtesy of Tarcus Allen)

Tarcus Allen is a marketing professional with Chicago-based Luster Products Inc. As the brand manager for SCurl, one of the leading men’s grooming products in the industry, her responsibilities include developing eye-catching advertising campaigns, inspiring the best barber ambassador team, writing editorial content for major publications, and coordinating trade shows and events.

As a Black woman, what do you consider your superpowers to be? 

Multitasking is an art, and those that have mastered it know it’s a vital key to getting the job done and one of my superpowers. I have responsibilities at work and home that require my attention, people that count on my ability to make decisions, execute and trust that I will do what I say in a timely manner. I create a detailed task list whether it’s for work or personal and check off each task upon completion. It’s a great feeling when my checklist is complete, and I start all over again.

What key skills or qualities make you unique as an African American female leader? 

The quality that makes me unique as a female leader is the ability to negotiate. Working within budget constraints you have to be able to assess quickly what works for the best results. I don’t like to be limited in what I can do because of budget limits, I believe all things are possible, and I strive to make the sky the limit in my request to get the job done.

As a successful woman in business, what is your proudest achievement? 

As a successful brand manager, my greatest achievement is when I am able to reshape a brand’s image into the hottest, most sought-after product.