During the 2019 BET Awards weekend, McDonald’s curated a positive music experience with Lil Yachty, Tobe Nwigwe and BJ the Chicago Kid.
The activation took place at the BETX Fan Fest, which was held at the Los Angeles Convention Center.
Fans enjoyed live performances by recording artists and live DJ sets by Zaytoven, DJ Trauma and others. Attendees also had an opportunity to mix their own beats in a live studio and were provided chicken McNuggets, fries and mango pineapple smoothies.
The Black and Positively Golden initiative highlights positive stories and achievements through education, empowerment and entrepreneurship.
