Cardi B teams up with Reebok for new collection

Cardi B (Photo credit: Bang Media)

Cardi B is the face of Reebok’s exciting and inclusive new sportswear collection.

The 26-year-old rapper,- who has a 13-month-old daughter, Kulture, with her husband Offset – was named a partner and ambassador late last year for the sportswear giant. Now the popular star is featured in the Adidas-owned brand’s 45-second video discussing the importance of being true to oneself.

“I just thought I was weird because everybody kept telling me that I’m weird. But when I started doing videos on Instagram, and so many people claimed that they relate[d] to me, I was like, ‘Whoa, I guess there’s a lot of weird people out there,'” she said in the “Meet You There” campaign ad.

“A lot of people [are] always talking about how I talk. I have a very deep accent, and I started feeling really insecure about it, but it’s like, ‘Nah, forget it.’ I gotta be real with myself all the time. That’s what I gotta do to stay me.”

The collection is available in a broad range of sizes, from 2XS to 3XL, and caters to both men and women.

Reebok’s President Matthew O’Toole previously said: “For us, she really is emblematic of what our brand has done well over the years – and that is to be bold, provocative and uninhibited.

“If we look at some of the things we’ve done with Allen Iverson or being the first to sign musicians, or more recently with Kerby [Jean-Raymond] of Pyer Moss, when we are at our best we are with people who are comfortable living out loud and Cardi fits that.”

An official statement from Reebok added: “Cardi isn’t just a world-class entertainer. She’s a mother, a style icon, a pop culture magnet and – above all else – a fearless individual. She’s broken every mold that superstars are supposed to fit into – and she’s reached the top by following nobody’s path but her own.”

Reebok has previously collaborated with a host of other music stars, including Jay Z, Pharrell Williams, Future, Missy Elliott, Queen Latifah and Eve.



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