Nipsey Hussle’s estate announces Puma collaboration release date

Nipsey Hussle (Photo credit: A.R. Shaw for Steed Media)

If you’re a Nipsey Hussle fan, you’ll be happy to hear that the late rapper’s long-awaited Puma collaboration is finally on the way.

On Monday evening, Aug. 19, 2019, Hussle’s estate posted the release date on his official Instagram page.

View this post on Instagram

Our team is proud to announce that our first collaborative capsule with Puma drops on September 5th 2019. Nipsey spearheaded this project from concept to final product over the course of last year, flying to meetings, reviewing samples, bringing in material references he liked, and most importantly ensuring that it reflected his style authentically with no compromise. Each detail from logo placement, fit, colorways, and materials was thoughtfully done. His signature style and DNA can be found in each garment that’s part of this collection from the khaki suit to the tracksuit. This project is very special to our team and we’re handling it with the utmost care to ensure it’s delivered exactly as Nipsey envisioned it. It’s a privilege for us to honor his commitment and carry out this project for people to receive a personally curated collection by Nip Hussle Tha Great.

A post shared by Nipsey Hussle (@nipseyhussle) on

The post states: “Our team is proud to announce that our first collaborative capsule with Puma drops on September 5th, 2019. Nipsey spearheaded this project from concept to final product over the course of last year, flying to meetings, reviewing samples, bringing in material references he liked and most importantly ensuring that it reflected his style authentically with no compromise. Each detail from logo placement, fit, colorways, and materials was thoughtfully done. His signature style and DNA can be found in each garment that’s part of this collection from the khaki suit to the tracksuit. This project is very special to our team and we’re handling it with the utmost care to ensure it’s delivered exactly as Nipsey envisioned it. It’s a privilege for us to honor his commitment and carry out this project for people to receive a personally curated collection by Nip Hussle Tha Great.”

Hussle first revealed his partnership with the brand in March, just one month before he was shot in front of his Marathon Clothing Store. The “Double Up” hitmaker posted a video signing the contract with the caption, “Proud 2 Announce My 2019 Endorsement and Co-Branded collaboration w @puma & TheMarathonClothing is Fully Executed. 1st Collection Coming Fall 2019.”

Puma brand and marketing global director Adam Petrick shared that the company would still be releasing the collection during The Wall Street Journal’s Future of Everything Festival in New York City back in May.

“We’ll work with his family and we’ll support his kids…We’re going to continue to release some product that we’ve created with him. We’ve also got some charity activations that we’ll do to support what he was doing in Crenshaw, and trying to continue the work that he was doing through his foundation,” Petrick said.

The announcement of the release date comes just days after the late rapper’s birthday. The community leader who leaves behind longtime girlfriend Lauren London, daughter Emani Asghedom, 10, and son Kross Asghedom, 2,  would have been 34 years old.

Cassidy Sparks
Cassidy Sparks

I am a blogger, journalist and media enthusiast. I am passionate about covering entertainment, fashion and beauty. Keep up with me at Cassinthecity.com



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