BBB, which LaVar Ball founded, imploded when one of its executives, a former family friend, was caught stealing millions from the shoe company. This prompted son Lonzo Ball to renounce his affiliation with the brand and is the source of major contention that played out on the reality show “Ball in the Family.”
The verbal altercation started when the father wanted to restart the brand, but the sons are not very supportive. Lonzo Ball even suggested the father change the name of from Big Baller Brand, which ignited anger from the patriarch, LaVar Ball.
But the argument between the two went left when the patriarch referred to his own offspring as “damaged goods” while arguing over the viability of BBB.
“When I come up with a name and there’s somebody telling me to change it, that’s like telling me to change your name,” LaVar said. “That’s like people saying, ‘Hey, change Lonzo’s name to Alfonso on the fact that he been damaged goods for the last two years.’”
Lonzo Ball, the No. 2 pick in the 2017 NBA draft, saw his turbulent tenure with the Los Angeles Lakers marred by injuries and unmet expectations that came from being ballyhooed talent. Most of that has to do with the very verbose and bombastic father who trumpeted Lavar and the two other sons relentlessly.