The 31-year-old singer is involved in every aspect of her clothing business.
Jaheel Weaver, her junior creative director, said: “She picks every single fabric, she picks every color variation, every detail.”
While another of the brand’s designers, Matthew Adams Dolan, added: “A lot of people would think of her being quite hands-off. In reality, she is very attached and involved in every single decision. It’s about a relationship. That is one of the things that sets her apart, the idea of family.”
Rihanna shared: “We can create and understand each other implicitly — sometimes we don’t even have to speak, we just know what feels right. We love the energy of the youth and that is something we are creatively focused on within each release.”