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Food and Nutrition » Popeyes trolls Chik-fil-A, announces return of vaunted sandwich (video)

Popeyes trolls Chik-fil-A, announces return of vaunted sandwich (video)

Photo credit: Jeramey Lende

Chick-fil-A may not be open on Sunday, but Popeyes will be, and its vaunted, spicy chicken sandwich that famously sold out in every store across America, will be on the menu.

In a Twitter post, Popeyes took the liberty of poking fun at its spicy chicken sandwich rival, Chik-fil-A, by peeling back words on a highway mile marker that reads: “Open Sunday.” Directly next to it is a Chik-fil-A design with the words, “Closed Sunday” below.

Chances that fans and followers of the Cajun-inspired fast food restaurant will flock to get their hands on the sandwich are high. According to estimates from KeyBlanc Capitol Markets, Popeyes sold upwards of 1,000 sandwiches per day during its epic run in August. According to a Bloomberg report, one franchisee has gone the route of hiring 400 new employees to meet the demand that will almost certainly come.

Apparently equipped to handle the rush this go-round, Popeyes plans to not only bring the sandwich back but also add it permanently to the menu.

According to CNN, Bruno Cardinali, head of marketing for North America at Popeyes, explained: “We plan to offer it to our guests for a long time. We are confident that we’ll be able to meet the demand.”

Only time will tell if the war of words via social media will resume between Popeyes and Chik-fil-A. What’s certain is that it won’t play out on Nov. 3.