Sneakers, art and hip-hop culture take center stage at ComplexCon

Kamaiyah (Photo by A.R. Shaw for Steed Media)

ComplexCon serves as a platform for enthusiasts of hip-hop, sneakers, fashion and art to express themselves and search for what’s next. Held on Nov. 2 and 3d at the Long Beach Convention Center in Long Beach, California, several prominent brands such as Puma, Reebok, Fila, Major League Baseball, Hennessy and others created eye-catching activations that catered to hip-hop culture.

Rico Nasty (Photo by A.R. Shaw for Steed Media)

Brands want to be a part of ComplexCon because it can provide credibility with urban culture if the message is authentic.

“We really understood the lifestyle and culture of ComplexCon,” Melisa Yoo of Canon told this publication. “We know that people here value high-quality imagery and space. We wanted to showcase what Canon could do. … We want to leave an impression that Canon is a cool brand.”

Click continue for more photos.

A.R. Shaw
A.R. Shaw

A.R. Shaw is an author and journalist who documents culture, politics, and entertainment. He has covered The Obama White House, the summer Olympics in London, and currently serves as Lifestyle Editor for Rolling Out magazine. Shaw's latest book, Trap History, delves into the history and global dominance of Trap music. Follow his journey on TrapHistory.Com, Twitter @arshaw and Instagram @arshaw23.



Subscribe to our mailing list

* indicates required

Join Our Newsletter

Get the latest news from Rolling Out.