Categories: Fashion

Designer Virgil Abloh collaborates with Mercedes-Benz on new artwork

[the_ad id="1183311"]

Virgil Abloh (Photo credit: Bang Media)

Virgil Abloh has collaborated with Mercedes-Benz on a new project.

The Louis Vuitton menswear designer has joined forces with Gorden Wagener, chief design officer at the German car manufacturer, to design artwork called “Project Geländewagen,” inspired by the Mercedes-Benz G-Class.

Wagener told WWD: “Mercedes-Benz today is much more than a luxury carmaker, it is a design brand and luxury label. One major reason for our success story is our aesthetic soul and the unique style of our house. The next step in pushing Mercedes-Benz’s design is our collaboration with Virgil Abloh. We are set to create something unseen in both of our branches.”

Abloh called the project a “perfect chassis to interject modern artists’ ideas of what the future can be stylistically, within conceptual car design.”

The new project will be digitally revealed on Sept. 8, 2020.

Bettina Fetzer, vice president of marketing at Mercedes-Benz, said: “We picked Virgil because he really brings his unique approach to that. If you have met him before, you know he can be very philosophical about what he’s doing and there’s this kind of substance behind him. There is this whole inspiration and then he translates it into a product. It was absolutely inspirational for us, we also think that with all the story that we’re going to be telling around this piece, we will be able to create a very emotional brand story to connect our different audiences.”

A home-scale replica of the artwork will be auctioned online after the launch, with proceeds going to charity.

[the_ad id="1183312"]
rolling

Recent Posts

Irate Cardi B fires back at claims that rappers ‘devalue’ Birkin bags (video)

Cardi B is indignant that folks dared to erroneously suggest that she and other female…

22 mins ago

The Weeknd, Roddy Ricch lead American Music Awards 2020 nominations

The Weeknd and Roddy Ricch lead the American Music Awards 2020 nominations with eight each.…

1 hour ago

YoungBoy NBA investigated for allegedly pistol-whipping man

YoungBoy Never Broke Again could find himself in trouble again with the law. The Baton…

2 hours ago

Drake to drop long-awaited album, ‘Certified Lover Boy,’ in early 2021 (video)

Drake has confirmed he will release a new album in January. The 34-year-old rapper made…

3 hours ago

Gayle King bemoans weight ‘crisis’

Gayle King is suffering a weight "crisis." The 65-year-old TV presenter has taken to Instagram…

3 hours ago

Art as the message and messenger

Roula David, vice president of 1xRUN and founder and executive director of Murals in the…

4 hours ago