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Lifestyle brand Draught Season links beer and Black history in crafty campaign

Ale Sharpton reppin Piano Keys in BIBH gear (Photo credit: Fulani Jabri)

Since its late 2020 launch, Atlanta-based lifestyle brand Draught Season has made its presence known among beer purists and industry influencers alike. By fusing hip-hop-inspired lexicon with beer-friendly lingo, Draught Season has cleverly developed timely fashion collections that resonate well among hip beer enthusiasts. Its most recent collection is a tribute to Black History Month, duly titled, “Beer Is Black History.” It features BIBH-adorned hoodies, T-shirts, sweatshirts and trucker caps.

This capsule collection delves into the origins of beer making while aligning with key influencers such as Killer Mike, Ale Sharpton, Sean Falyon, Peter Kiley and Craft Beer Chris. All boast a shared passion for the craft.

We got ahold of Draught Season’s capable co-founders, Branden Peters and Kevin Irvin to learn more about the campaign and its ties to Black culture.

What inspired this product launch?

Branden Peters: The past and present contributions of Black people in the history of beer [aren’t] widely known. We wanted to use our brand to tell that story in a cool way.

Kevin Irvin: We felt that it was time to highlight the origins of beer and the brewing process and when better than Black History Month! This information has been out and available but hasn’t been highlighted. It was only right that we used our brand to do so.

Beer is Black History collection (Photo credit: Fulani Jabri)

Read more after the jump.

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