Tiger Woods inks golf video game deal with 2K

Tiger Woods inks golf video game deal with 2K
Tiger Woods (Photo credit: Bang Media)

Tiger Woods may have been sidelined last month after a near fatal car crash but the golf superstar is returning the green sooner than expected thanks to his new deal with video game “PGA Tour 2K.”

On Tuesday, March 16, 2K announced it has agreed to an exclusive, long-term partnership with Woods that includes the rights to Woods’ name and likeness to appear in the “PGA Tour 2K” franchise in addition to any other golf games that the company produces.

“I am looking forward to making my return to the video game landscape, and with 2K and HB Studios, I’ve found the right partners to make it happen,” Woods said in a statement to ESPN. “I’m honored to take part in this opportunity and look forward to sharing my expertise and insights as we build the future of golf video games together.”

2K also announced that the company has agreed to acquire HB Studios Multimedia Ltd., which is the studio that developed “PGA Tour 2K21” as well as “The Golf Club” franchise. Woods will serve as an executive director and consultant for the “PGA Tour 2K” franchise as well.

“In golf, there is no bigger icon than Tiger Woods. Like the rest of the world, we were saddened to hear of his recent accident, and we wish him a full and smooth recovery,” 2K President David Ismailer added. “We have been eager to announce our partnership with Tiger, whose legendary career has transcended the sport. We are thrilled to have him join our ‘PGA TOUR 2K’ series as an Executive Director.”

Woods previously partnered with EA Sports for 15 years whereby they produced his highly successful Tiger Woods “PGA Tour” series. The former PGA champion and EA Sports parted ways in 2013. 2K hasn’t revealed yet if Woods will be a playable character on the game or if he’ll be just used for marketing purposes.

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