Nas urges daughter to strive for Black excellence in heartfelt Hennessy ad

The campaign also marks the launch of Hennessy’s Never Stop Never Settle Society initiative. Hennessy teamed with the Marcus Graham Project to form a growth accelerator that aims to ensure Black entrepreneurs receive the resources, funding and infrastructure necessary to expand their businesses and help their communities prosper.

In related news, the 47-year-old rapper’s 1994 debut album Illmatic was added to the Library of Congress’ National Recording Registry last week. Check out Nas’ latest cognac commercial promoting Black excellence below.

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