Luxury shoe designer and shoemaker Ganesia Wveighlin stepped into the fashion industry by launching Caesar Walks at just 29. Determined to change the narrative of consumers’ perception of luxury shoe designers, especially black women, Wveighlin is positioning herself to make a change. Initially launching with the Saint Plousious loafer collection, a handmade Italian velour fabric loafer paired with an exquisite red silk insole, now at 31 Wveighlin continues to combine elegant design with innovative materials.
Rolling out checked in with Caesar Walks designer Ganesia Wveighlin to learn about her daily routine as a designer, what inspires her, and the essential skills needed for future entrepreneurs.
What is your day-to-day work routine like?
My day-to-day routine as a creative is doing anything worth honing my creativity. When you are a creative director of a fashion brand, your routine is not linear.
What inspires you to show up at work every day?
The passion I have for Caesar Walks, and to make it a leading footwear brand in the market.
What industries connect to your career choice?
I believe that the fashion and music industries are intertwined. They have this beautiful marriage evoking the deepest of emotions.
Describe the skills that will be essential to future entrepreneurs, business leaders, and innovators.
I believe personal development wholistically is essential. You need to know yourself well. Also communication and being able to articulate your thoughts in a way that your team understands to execute your vision.
What new technology are you using in your business?
Caesar Walks is fashion. The newest technology I use is a raster graphics editor app for digital drawing and painting.
Describe how you set goals and evaluate your success.
I set goals to ask myself “how can I make accomplish this”. This is done quarterly and aligns me, my team, and our works to fulfill them.
Name your favorite role models for success in two different industries.
Jay-Z has always been an inspiration for success, as a project kid turned Billionaire. Tyler Perry is also an inspiration. He didn’t give up on his self or his dream. No matter the criticisms.
Name three books that changed how you saw life that you would recommend to others.
“The Richest Man In Babylon”, “The Game Of Life And How To Play It”, and “The Alchemist”. Those started my literary journey.
Why is lifelong learning important to you?
I believe that we are here on Earth to be a student. In all phases of life. If you are learning, you are growing. The goal is to grow as much as possible.
How does music impact and influence you? Name five top songs on your playlist.
Music is a mood changer. I play what mood I am in or what mood I want to be in. I’m on my Afro-beats so my top 5 are “Okay” by Adekunle, “Energy” by Skepta/Wizkid, “Celia’s Song” by Tiwa, “Blessed” by Wizkid/Damian Marley, and “The Pressure” by Nas.