Julissa Prado shares the key 3 brand elements for Rizos Curls’ success

Julissa Prado shares the key 3 brand elements for Rizos Curls' success
Julissa Prado, CEO and founder of Rizos Curls (Photo courtesy of Rizos Curls)

For years, Julissa Prado struggled with managing her naturally curly hair. The lack of good products prompted Prado to create her own curly cocktail. Prado, a native of Los Angeles, took the leap of faith and launched her hair care brand — Rizos Curls.

Since 2017, Rizos Curls has grown in popularity in 57 countries and most recently, was added to Target’s supply chain.

What is the Rizos Curls brand story?

The inspiration to create Rizos Curls was my own personal curl journey to learn how to love and style my natural curls. I spent years creating the perfect formula, I wanted a product made with quality ingredients that could celebrate all curl types, from my aunt’s coily strands to my sister’s loose waves. I launched in 2017 and four years later we are now sold in Target, Ulta Beauty and Sally Beauty Mexico.

Describe your fundraising journey and future.

Rizos Curls is completely self-funded and independently owned. I used my entire life savings to formulate the products and then relied on my friends and family to help me build the brand from being the models for my pictures, my brother shot the photos, I built the website, etc. From there, I just continued to reinvest all my profits back into the business.

Continue reading on the next page.

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