Rolling Out

Stormi Steele’s Canvas Beauty makes TikTok history with $1M in sales

Steele earns $1M during a single live stream
Stormi Steele
Stormi Steele (Photo provided by Christal Jordan for rolling out)

Stormi Steele, the visionary behind Canvas Beauty, has etched her name in the annals of TikTok, becoming the first creator to generate a staggering $1 million in sales during a single live session. This monumental achievement was disclosed to an elated Steele in a conversation with TikTok’s global team after her groundbreaking June 8 live stream.


The power of diversity in digital entrepreneurship

Steele’s success is a testament to the transformative influence of diversity and inclusivity in the digital world. Her journey as an entrepreneur from Huntsville, Alabama, has been pivotal in reshaping the beauty industry, leveraging her unique voice and vision.


Canvas Beauty’s record-breaking sales

Canvas Beauty’s Body Glaze line has been a sensation, with over a million units sold in its first year. Steele‘s knack for creating compelling content has been instrumental in this success, as she excels in demonstrating the necessity and benefits of her products, sparking widespread excitement and engagement.

A brand with a mission

Launched in 2018, Canvas Beauty is more than just a beauty brand; it’s a mission to empower individuals to become the best version of themselves. Steele’s dedication is evident in her words, “My obedience is connected to so many other people’s destiny, and I take that to heart the long way!” As she continues to influence the beauty industry, Steele is also committed to aiding other brands in harnessing the power of TikTok to achieve success.


Stormi Steele’s Canvas Beauty is leading the charge in the digital beauty space, proving that with innovation, inclusivity, and a strong entrepreneurial spirit, barriers can be broken and history can be made.

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