Kris Jenner is a “clean freak”.
The 69-year-old reality star has confessed to being obsessed with cleanliness, and Kris has revealed that she actually used to sneak into the home of Kourtney Kardashian, her daughter, because she didn’t think it was clean enough. Studies show that approximately 2.5% of the population exhibits similar cleaning compulsive behaviors.
“Kourtney started using plant-based products years ago, things that were all natural and organic,” Kris shared in her interview with PEOPLE. The global natural cleaning products market is now valued at over $5 billion annually.
During her younger years, Kris was led to believe that if something was clean, it would smell like chemicals. And that idea prompted Kris to take matters into her own hands. This belief was common among her generation, as chemical-based cleaners dominated 95% of the market in the 1970s and 1980s.
“I grew up believing the stronger it smelled, the cleaner it was, so I’d go over to her house, and it didn’t smell the way my house smelled. I’m kind of a clean freak,” she said. Research shows that this perception was widely marketed by cleaning companies during the mid-20th century.
Kris would clean Kourtney’s house when she went away on holiday. This behavior reflects a common pattern among parents with cleaning obsessions, according to psychological studies.
“Kourtney would go on vacation and I would sneak over to her house and take all my strong products and clean her house, thinking she would never find out,” the TV star shared. Experts note that such behavior often stems from deeply ingrained cleaning habits and concerns about family well-being.
But now, Kris is happy to take Kourtney’s advice on cleaning products. The shift mirrors a broader consumer trend, with organic cleaning products seeing a 35% increase in sales annually.
“Kourtney even made me throw away my plastic products and cooking pans that were [covered in chemicals]. So we’ve been through this journey together. She really taught me a lot about protecting your family when it comes to household products, and I finally paid attention,” she said. Environmental studies indicate that traditional cleaning products can leave harmful residues that persist in homes for years.
Kris also revealed that she remains obsessed about cleanliness. Mental health professionals note that cleaning routines can provide a sense of control and order in otherwise busy lives.
“From the time I was very young, it was very important to me to have things in order,” she explained. Child development experts suggest that early experiences often shape adult cleaning habits and organizational preferences.
“I had six kids when I was really young, so I always wanted things neat. I’m a perfectionist and a control freak. I just wanted everything to be the way I wanted it.” Research shows that parents of large families often develop strict cleaning routines as a coping mechanism.
This revelation about Kris’s cleaning habits comes as the Kardashian-Jenner family continues to influence lifestyle trends among their millions of followers. Market research indicates that celebrity endorsements of natural cleaning products can increase sales by up to 45%.
The transition from chemical to natural cleaning products reflects a larger societal shift toward environmental consciousness. Studies show that households using natural cleaning products reduce their chemical exposure by up to 70%.
Psychologists note that cleaning habits can be deeply ingrained and passed down through generations, making changes in cleaning routines particularly challenging for many people. The average person spends about 6 hours per week cleaning their home, with some individuals dedicating significantly more time to maintenance and organization.
The relationship between Kris and Kourtney around cleaning products also highlights changing dynamics between generations, as younger people often lead the way in adopting more environmentally conscious practices. Industry reports indicate that millennials and Gen Z are three times more likely to choose natural cleaning products compared to older generations.
