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Christophe Pienkowski understands the importance of brand building. As a national Martell ambassador, Pienkowski has traveled the globe to create brand awareness. During, NBA All-Star weekend in Chicago, Martell will host several events. Pienkowski recently sat down to discuss his journey, events in Chicago, and the importance of diversity. What events can we expect from Martell…

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Kanye West, Childish Gambino and several prominent artists performed at the adidas 747 Warehouse in Los Angeles during NBA All-Star weekend. On Feb. 17, concertgoers were treated to performances by Mike Will Made-It, 21 Savage, Lil Uzi Vert, Playboi Carti, and Childish Gamibino. The surprise of the evening came shortly before Kid Cudi’s performance. Cudi’s mentor…

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In honor of All-Star Weekend 2018, Nike is due to release a special collection of sneakers that will drop Feb. 15. Though Nike is genius for this move, they could have made some better picks. The list features about 15 sneakers, which includes some classics. However, the majority of the list does make one want to…

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The 2017 NBA All-Star weekend will take place in the heart of New Orleans. Beyond the game on the court, visitors will get a chance to experience the food, nightlife, and culture of The Big Easy. But before you arrive to enjoy the festivities of NBA All-Star weekend, there are several essentials that every traveler…

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On Thursday, February 12, kicking off All-Star Weekend festivities, Dwyane Wade made a special appearance at the groundbreaking of a new Hublot boutique on Fifth Avenue in York City. The Hublot Brand Ambassador was also joined by president, LVMH Watches and Chairman Hublot, Jean-Claude Biver, Hublot CEO, Ricardo Guadalupe and fellow Hublot brand ambassador, Israeli…

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  Kanye West may have been the busiest celebrity during NBA All-Star weekend. With NBA All-Star and New York Fashion Week taking place during the same weekend in New York, West took the opportunity to use his music to promote his new line of sneakers, the Yeezy Boost. Kanye’s weekend started on Feb. 12 with the…

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Drake and Nas bridged the generations of hip-hop at Sprite’s concert during NBA All-Star weekend. Held at Irving Plaza in New York, the concert kicked-of with Drake opening for Nas. On the heels of releasing the unexpected mixtape, If You’re Reading This It’s Too Late, Drake opened the show by going through a slew of…

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