Primo Beats stresses the importance of work ethic in entertainment

Rolling out recently spoke with Billboard charting music producer, Primo Beats, about his brand and musical style. The conversation is part of our Making Smoke series, in partnership with Backwoods. What makes you hot? Musically, what makes me hot is simply work ethic and the volume of music that I put out with the sheer […]

David Ellis is passioniate about making music documentaries

Rolling out spoke with David Ellis, Motown Museum curator, about his most recent work, as part of our “Making Smoke” series, in partnership with Backwoods. What makes you hot? What makes me hot is my willingness to understand the artists’ point of view. My passion is making sure the artists are known, that their stories […]

Danny G dishes on his upcoming work with BabyTron

Rolling out spoke with Billboard-charting music producer Danny G about his brand and industry experience. The conversation is part of our “Making Smoke” series, in partnership with Backwoods. What makes you hot? But yeah, I really think it’s just like a lot of the creative sample stuff I’ve done with BabyTron and Sh—yBoyz. I feel […]

Kid L talks about the importance of being multi-talented

Rolling out spoke with Detroit video director and podcaster Kid L about his work in entertainment. The conversation is part of our “Making Smoke” series, in partnership with Backwoods. What makes you hot? I didn’t say I want to become a video director. I didn’t say I want to become an entertainer. I didn’t say I […]

Danny G explains what makes his brand unique

Rolling out spoke with Billboard charting music producer Danny G about his brand and industry experience. The conversation is part of our “Making Smoke” series, in partnership with Backwoods.

Kid L details his aspirations in entertainment

Rolling out spoke with Detroit video director and podcaster Kid L about his work in entertainment. The conversation is part of our “Making Smoke” series, in partnership with Backwoods.

Young Swavey discusses his appreciation for the Backwoods brand

Rolling out spoke with Detroit rapper Young Swavey, as part of our Making Smoke series. How would you describe your brand? My brand is really like a family. We’re really together. We really focus on fashion and everything, it’s lifestyle. We really embrace the lifestyle that we live. We turn up and we’re in the studio […]

Detroit Red Wings bring hockey to inner-city youth with free summer series

 Red Wings players Michael Rasmussen and Jordan Oesterle showed the kids a few tricks of the trade and offered support on behalf of the organization.  The free seven-week program exposes kids to hockey in neighborhoods that aren’t typically aware of the sport. There are 10 different pop-up locations scheduled during the course of the series. […]

Amazon drops trailer for ‘Untrapped: The Story of Lil Baby’

Amazon and Lil Baby recently dropped the trailer for a new documentary on the rapper’s life titled Untrapped: The Story of Lil Baby. Directed by Karam Gill, the film chronicles the hip-hop star’s ascension from someone who scoffed at the idea of rapping, to now being recognized as a leader of his generation in the […]

AT&T Services SVP discusses their mission to diversify workforce

Rolling out spoke to Corey Anthony, senior vice president and chief diversity officer at AT&T Services, Inc., about the company’s strategic partnerships to promote diversity, equity and inclusion. Anthony was on site during the annual Essence Festival of Culture, where he also spoke about their commitment to the community and longtime partnership with Essence, ATT’s […]

Ford’s Sondra Phung determined to bring electric vehicles to Black households

This year, Ford returned for their 14th year as the exclusive vehicle sponsor of the Essence Festival of Culture. Rolling out spoke to Sondra Phung, global product marketing executive and strategist at Ford Motor Company. She spoke about the company’s efforts to introduce electric vehicles in Black neighborhoods. Why is Ford’s relationship with Essence important? Essence used to […]

Ford bucks traditional marketing to reach Black women at Essence Fest

Rolling out spoke to Andrea Howard, focus audiences marketing manager at Ford Motor company. She spoke about the company’s efforts to connect with Black women. What is your role with Ford? I joined the U.S. marketing team, specifically integrated marketing communications, as the focus audience’s marketing manager. I’m at five months in and actually came […]

Matty Shredz brings trap guitar skills to Detroit rap scene

Rolling out spoke with Matty Shredz, Detroit trap guitarist, as part of our “Making Smoke” series, centered on the Backwoods brand. How did you get started in music? It all started 10 years ago. My mom bought me my first acoustic guitar. Then soon after, she bought me my first electric. Growing up then, I always looked […]

Miami rapper Champagne 937 expresses gratitude for the Backwoods brand

Rolling out spoke with Miami rapper Champagne 937, as part of our “Making Smoke” series, centered on the Backwoods brand. Describe your brand. I would say our brand is “Jetway.” It stands for “just enjoy the way.’ No matter what you do, no matter what you’ve got going on, make sure you enjoy the way. Everything […]

Street Lord Rook’s film ‘Chedda Boys’ debuts in Detroit

Kwende Ried, also known as “Street Lord Rook,” first rose to prominence for his musical contributions to the legendary Detroit rap group “The Street Lordz.” Their impact on the rap scene in Detroit has been undeniable and everlasting. On Friday, June 24, the quest for excellence continued, only this time in the film world. Ried’s […]

6 events to keep your eye on this weekend

Looking for a way to relax and have some fun this weekend? Here are six events taking place around the country this weekend that can help you make that happen. 1. An Evening With Charlie Wilson R&B legend Charlie Wilson continues his “An Evening With Charlie Wilson” tour this weekend with a stop in Winston-Salem, […]