B.o.B has mastered the art of creating great music and presenting an awe-inspiring live show. The Atlanta-based artist recently set out on his STFU tour where he rocked crowds from Omaha, Nebraska to New York city. While relaxing with Dutch Masters cigar before his show at the Double Door in Chicago, B.o.B revealed his creative process.

“Craftsmanship is very important for me,” B.o.B said. “I don’t really consider myself a rapper or entertainer anymore. It’s really about being a craftsman. A lot of artists want to get into the industry just to get on. But the thing that keeps you in the game is your love for the craft and what you’re willing to do to make good music.”


B.o.B can be considered one of the leading voices of this generation. Since his chart-topping debut B.o.B Presents: The Adventures of Bobby Ray, B.o.B has sold over 10 million albums and continues to push boundaries in music. He’s also made a point to collaborate with new artists such as Scotty ATL and London Jae who are signed to his No Genre label.

“I’m fortunate enough to have such talented artists on my label,” B.o.B said. “It’s easy when everybody in the room has an equal respect for each other’s art. When you have great artists, producers, and songwriters in the room, you’re going to come up with something good. It takes a real honest ear and experience on top of that to really make sure that you got some good stuff when going into the studio.”


Another key for B.o.B when creating music is to find ways to relax and stay focused. Dutch Masters cigars are often implemented into that process.

“I consider myself a connoisseur,” B.o.B said when speaking of Dutch Masters. “When it comes to really being a connoisseur, we enjoy a good cigar to get the day started or to end the day. It’s a lifestyle.”