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Kawan “K.P.” Prather has two decades of music industry experience under his belt, and he’s witnessed stars come and go; as well as having seen technology completely revise the way the industry works. But as Head of Urban A&R (East Coast) at Atlantic Records, K.P. acknowledges that while many things have changed over the years—a lot of his approach remains rooted in the same principles on which he’s built his career.

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