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Basketball and pop culture fans were all rooting for the complete comeback of former NBA All-Star Lamar Odom, especially after he freely unveiled all of his bumblings and missteps in his bestselling book Darkness to Light: A Memoir.  But Odom, 39, was far from ready to compete in a professional capacity because he wasn’t in…

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“Deeetroit Basketball!” is the signature call whenever the Detroit Pistons play, but last night, it was all about the BIG3. The groundbreaking league co-founded by Ice Cube shook Detroit with its season three opener, surrounded by 14K basketball fans at Little Caesar’s Arena. The epic evening was full of hard-fought contests, impressive individual performances, several…

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Ice Cube’s BIG3, season three, basketball league schedule has been released! And it’s looking good for 18 lucky metropolitan cities across the nation. Ice Cube’s newly formed basketball league, BIG3, is a professional 3-on-3 league founded by the producer, actor and music legend himself, along with entertainment executive Jeff Kwatinetz. Last month, the league announced…

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Allen Iverson didn’t show up for the BIG3’s week six stop in Dallas. The NBA legend’s disappearance comes two weeks after he didn’t inform fans that he couldn’t play in Philadelphia until 20 minutes before the week’s games began. The BIG3 released an official statement on the situation on Twitter Sunday evening. pic.twitter.com/mSp3XrFmjA — BIG3 (@thebig3)…

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NBA legends reunite for the BIG3 tournament tour, an idea that came from Ice Cube. The tour’s remaining cities are Tulsa (Oklahoma), Philadelphia, Chicago, Dallas, Lexington (Kentucky), Los Angeles, Seattle and Las Vegas. Rolling out got a glimpse of the atmosphere in the tour’s second stop in Charlotte, North Carolina.

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Ice Cube’s BIG3 league takes it back to the essence of neighborhood basketball with 3-on-3 hoops. The league, which features several former NBA players, made its way to the Spectrum Center in Charlotte, North Carolina, where week two action took place before a sold-out crowd of over 10K. Allen Iverson proved to be the crowd’s…

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According to NBA insider Adrian Wojnarowski, film actor and rapper Ice Cube is co-founding a traveling 3-on-3 basketball league along with his longtime business partner Jeff Kwatinetz. Additionally, deputy executive director Roger Mason has resigned from his high-profile position at the NBPA (National Basketball Players Association) to jump on board as the league’s president and commissioner. The league has…

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