5 tips to make your product marketing work

Confused people do not buy. Most marketing, while intended to explain, simply confuses. We create messages that make our products sound more feature-rich and important. We add options, levels and configurations in an effort to expand choice. We extend the brand as a way to take advantage of built-in loyalty. In short, we take something […]

African Americans’ Buying Power Will Reach $1.2 Trillion Dollars by 2013

According to a comprehensive BET survey of the African American community that was recently released, African Americans in 2008 experienced a 10 percent increase in population from 2008 compared to 2000, while African American buying power increased more than 55 percent during the same period to $913 billion. By the year 2013 black buying power […]