brand Archives - Rolling Out

Christophe Pienkowski understands the importance of brand building. As a national Martell ambassador, Pienkowski has traveled the globe to create brand awareness. During, NBA All-Star weekend in Chicago, Martell will host several events. Pienkowski recently sat down to discuss his journey, events in Chicago, and the importance of diversity. What events can we expect from Martell…

Fashion and music go hand in hand. Over the years, we have seen some of the hottest female recording artists bring their fashion ideas to life through collaborations with major brands. Now, singer Justine Skye has officially joined the ranks of celebrities to team up with one of those brands for a signature collection. Like Rihanna’s…

Eboni Elektra, founder and CEO of The Social Light, an entertainment brand, was a featured speaker at the RIDE Conference 2019 on Friday, Sept. 6, in Atlanta. The Atlanta native described her life as an entrepreneur during the “She Leads: Strategies for Effective Leadership” breakout session. Rolling out caught up with Elektra after her session.…

Tyra Banks is set to launch her own brand of ice cream. The 45-year-old supermodel has filed legal documents to trademark the words “Smize Cream” — in honor of the term she coined to mean “smile with the eyes” — and reportedly wants to use it for a new line of frozen desserts. According to TMZ, the…

West Atlanta native, Rapper Eurogotit continues to pull rank in the streets with the release of his latest music. Eurogotit stopped by rolling out studios to discuss his new mixtape Foreign Exchange, the struggles of Black men in our community and his new brand.

Have you ever wondered if you need to have a federally registered trademark to protect your brand? If you are a business owner or a brand, more than likely you do. A trademark is a word, phrase, symbol or design, or a combination of words, phrases, symbols or designs that identify and distinguish (“mark”) the…

Praise Jackson is founder and CEO of Elements of Delight, an agency that provides brand strategy and image consulting services. The Georgia State University graduate spent most of her professional career in the model and talent industries. Jackson, who started her company in 2014, has worked with some of the best and brightest in entertainment,…

By Praise Jackson Brand and image. We often hear and see these two five-letter words whether in print, on television, on the internet or on social media. When speaking of “brand,” we associate it to a company’s identity, logo, product or service offerings. While thinking of the idea of an “image,” your favorite celebrity may possibly come…

Aniesia Williams knows the fabric of what makes a company move and a brand become a household name. She’s a brand strategist, journalist, and content creator for multiple industries. Her resume includes working relationships with companies such as Lincoln, Lionsgate, Mercedes Benz, and more. She also runs AGlobalLifestyle.com and was recently named director of content…

It’s a well-known fact that people prefer to shop in their native language. Naturally, they feel more comfortable when they completely understand what they’re reading. The same goes for searching. It’s highly unlikely that potential consumers in foreign markets will find their way to your website using English-language searches, which means you need to incorporate…

Manny Pacquiao recently lost his Nike endorsement because of his anti-gay statements. He was asked his personal feelings on gay marriage during a political debate; however ,after being honest about his beliefs, he was penalized with the loss of an endorsement. For an athlete or celebrity, losing an endorsement is an automatic financial setback, but…

The Beyoncé train is raring up to make a big surprise in 2016. In true Queen Bee fashion we won’t know exactly what the plan is until it’s too late and we have no choice but to ingest the phenomenon that is Beyoncé in all its glory.

It’s more than a notion to convey how imperative branding is to many organizations. Branding is the promotion of a product or service that extends beyond the lifetime of the inventor. The product or service can sell for millions. The company can go public for thousands, for millions, across securities exchanges around the world. But what exactly does…

As the year ends, Rome Madison shares more information about your professional brand. Rome Madison is an expert on personal and professional reinvention. Read more on his blog at RomeMadison.com. What are the three keys to Increase the value of your professional brand? According to a recent Harris Poll survey 83 percent of Americans set financial goals each…

Rolling out sat down with the man behind Detroit VS Everybody, CEO Tommey Walker, inside his second store in Detroit’s Eastern Market. A recent honoree at the Michigan Chronicle‘s 2015 40 Under 40 event; the creative mind behind Detroit VS Everybody opens up about the brand and why “VS Everybody” is now trademarked. Please describe your leadership style. I like to…

They say the Internet was the death of the mega superstar and without being facetious I believe there is truth to that. If the internet wounded the superstar, then social media undoubtedly snuffed out the very definition, and now we are an industry filled with popular people for very little reason outside of visual stimulation.…

Vivica A. Fox and 50 Cent clearly had one of the worst breakups in Black Hollywood history. Their connection was the embodiment of a May-December romance gone wrong, and exemplified why bad boys don’t always make the best bed partners for older women. The short-lived romance fizzled out almost immediately, but Fox, like many women, has had…

It’s a tough time for small businesses and aspiring entrepreneurs working to make their professional dreams a reality. The Brand Masters Tour organizers understand the challenges too well, that’s why they are taking their knowledge on the road and their inviting fellow brand masters to join them on their 10-city tour that aims to revitalize small-business owners…

Pledging a fraternity is one of the greatest experiences a college student can have, especially at a Historically Black College or University. It is a binding of traditions that have been passed down for more than 100 years in Alpha Phi Alpha, Omega Psi Phi and Phi Beta Sigma. But there is one tradition that…

Deavra Daughtry Founder, Texas Women’s Empowerment Foundation What were your goals for expansion to South Africa? To empower and educate the people of Africa using South Africa as a gateway and launchpad into the African continent. What would you suggest for people consider expanding into South Africa? Define your business plan for accessing global markets.…