The all-new 2020 Ford Escape appeals to just about every type of driver

Ford did a great job of making a vehicle that appeals to just about every type of driver. From the college student, single mom and young professional, to the young couple starting a family, the 2020 Ford Escape AWD has mass appeal. In this writer’s opinion, the all-new Ford Escape has set a new standard […]

Ford, Angela Bassett and Black girl creators produce Black History Month magic

Ford hit several groundbreaking Black History Month milestones this year for the 2020 Escape by bringing together an all-Black female campaign titled “Built Phenomenally,” featuring award-winning actress Angela Bassett and Black girl creators. The integrated campaign included broadcast, digital, social, print and experiential platforms and spotlighted Ford’s support of the nonprofit organization Made in Her […]

Ford launches 2020 Escape ‘Built Phenomenally’ ad campaign with all Black women

Ford kicked off Black History Month with a bang. The automaker launched its “Built Phenomenally” ad campaign and debuted the all-new 2020 Ford Escape with an all-Black female cast and crew. Narrated by award-winning actress Angela Bassett, “Built Phenomenally” shines a spotlight on the Escape, the company’s bestselling SUV. Ford partnered with two organizations to […]

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