Netflix considering shifting to weekly releases

Due to streaming platforms such as Netflix, binge-watch culture has become the norm but that may be about to change. Netflix is now considering changing its business model from a binge-release format to a weekly-release system. It is unsure if this will help to increase subscribers. Founded in 1997, Netflix has changed its business strategy […]

Where SheaMoisture went wrong and how to keep your core customers happy

So, 2017 hasn’t been the best year for creative ads and natural hair care company SheaMoisture is the latest business to receive backlash for insensitive marketing. Despite the fact that African-American women spend $7.5B annually on beauty products, this core group is still underrepresented in the cosmetic industry. Last week, SheaMoisture released a new ad on […]