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Rappers Big Sean and Curren$y performed live at the Coors Light Axis concert event, held at The 1896 in Brooklyn, New York. Coors Light Axis is an all new destination where music and passion connect, created to give consumers an intimate, behind-the-scenes look at some of the most popular names in music. Take a look at a few photos…

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Ice Cube, Bun B and DJ Drama arrived in Chicago to search for the coldest MC. The three hip-hop icons took over V Live nightclub on North Milwaukee Avenue Tuesday evening in “search for the coldest.” Sponsored by Coors Light, the coldest is a national contest that showcases up-and-coming MCs from across the country competing…

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Beer is not just your parents’ drink of choice. For millennials, it’s quickly becoming a drink of choice, and is showing up at mixers. From classic to specially crafted brewer creations, MillerCoors portfolio of beers can satisfy those who seek variety and fl avor. –yvette caslin

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While you’re tossing back a few cold ones at that football tailgating party or in the bars, have you ever stopped to think if the beer you are drinking is the most popular domestic beer in the country? Well, don’t stop drinking; we already have that information for you. The SymphonyIRI Group, a Chicago-based market…

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Fabolous served as the headlining act at Coors Light’s “Search for the Coldest MC” finale at Irving Plaza in New York. Fabolous performed with a live band and a DJ in front of the capacity crowd. The Brooklyn, N.Y.-raised rapper started the show with his verse from Travis Porter’s “My Team Winning,” and he ran…

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  Wale, DJ Drama, Ice Cube, and more rocked the stage at the Coors Light Search for the Coldest semifinals. The 2012 Coors Light Search for the Coldest semifinals came to Baltimore on Wednesday evening, with celebrity hosts and judges Ice Cube and DJ Drama. Up-and-coming Baltimore area MCs were chosen via online voting, to compete in the semifinals event,…

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Coors Light’s Steve Canal, the field marketing manager for the Southeast region (right), presents the 2012 Ice Cold Leader Award to Bobby Howard (left), during a reception held in Howard’s honor Wednesday, May 2 at Jennifer Schwartz Gallery. Howard, LifeLink Manager of Georgia’s Multicultural Donation Education Program, was identified as one of six exceptional community leaders…

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Talking Pretty attended the Coors Light Search for the Coldest National Competition and Tour on May 25 at Mansion Elan with featured headline performances by N.E.R.D. and Pac Div. Not only were guests able to enjoy the concert, but they also relaxed in the Coors Light iced-out VIP area complete with ice bars throughout the…

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