Hawks honor the 1st Black Medal of Honor recipient since Vietnam

Over the past six years, The Atlanta Hawks and Crown Royal have collaborated to pay homage to military soldiers and veterans.  One special recipient, Alwyn Cashe, recently received the Medal of Honor posthumously by President Joe Biden at the White House in December 2021. Cashe’s sister, Kasinal Cashe White, speaks about her brother whose act […]

Ruth E. Carter designs Crown Royal packaging in salute to ‘Coming 2 America’

Hollywood costume designer Ruth E. Carter has teamed up with Crown Royal to design a Crown Royal x Coming 2 America limited-edition pack. The gifted Hollywood seamstress designed the costumes for the upcoming film Coming 2 America and revamped the whisky’s signature bag with a unique purple and gold stitched jaguar. Carter, who won an Academy […]

Crown Royal teams up with celebrity designer for an exclusive collection

If you’re a whiskey connoisseur you’ve more than likely heard of and indulged in the luxurious Canadian brand, Crown Royal. The whiskey company is now creating a royally inspired fashion to match its luxurious brand identity. Crown Royal has partnered with celebrity designer ALBA for an exclusive collection. ALBA is comprised of a team of […]

Atlanta Hawks team up with Crown Royal to honor military veterans

The Atlanta Hawks recently teamed up with Crown Royal to honor 60 veterans and active members of the military. Entitled Crowning Courage, the event featured a private ceremony where veterans were treated to a toast following an eye-opening discussion between Sgt. Wesley Hillis (US Marine Corps) and Stephen Wilson (director of Whisky Engagement for Crown Royal). […]

Detroit supergroup Crown Royal releases ‘Uh Huh’

Source: Darius Mitchell Black Collar Music Group Despite the haters, Detroit is known to have a dope music scene. So, it’s only natural that three of its finest MCs have come together to form the supergroup, Crown Royal. Members P8tience, A-Dot and Recipe Aim will have you wanting to sip some Crown Royal on ice while […]

Thanksgiving turkeys and pigskin: Holiday cocktail guide

Thanksgiving is here, and it’s time to think about making drinks en masse for guests who will gather at your home for the holiday and to watch a a football game or two. In general punches with alcohol are the best and most affordable way to accommodate revelers. I suggest going for brands that are […]

Great Date Cocktails You Can Make at Home

Sometime you just don’t feel like going out, and as much as we encourage rolling out readers and viewers to drink responsibly, new zero tolerance laws are real. This week “Blue Toast” gives you some great date night drink recipes you can make in the comfort of your home. One thing to always keep in […]

Contemporary Cocktail Culture with a Futuristic Twist

Would it surprise you to learn that the drinks of the future are available now? In some cases, they even look like a science project. From the iridescent cocktails popular in the Miami/South Beach area to the cutting edge stuff Chicago’s superstar chef-cum-mixologist Grant Achatz is infamous for.  It’s true, bartenders around the country are […]

Big Boi and Crown Royal Announce Partnership, Introduce ‘The Crown Life’ Campaign

Recently at New York’s trendy Room Service night club, Crown Royal announced their partnership with Antwan “Big Boi” Patton and their new multi-tiered campaign “The Crown Life,” an opportunity for Crown Royal to connect with their customers from three angles: lifestyle, nightlife and the signature purple and, now, black bags. Roderick Blaylock, Diageo’s senior brand […]

Diageo’s Roderick Blaylock Talks Crown Royal’s ‘Crown Life’

Recently, Crown Royal announced their partnership with Antwan “Big Boi” Patton at the trendy Room Service night club in New York. While there, rolling out spoke with Roderick Blaylock, Diageo’s senior brand manager for Crown Royal. Listen to what he had to say about this outstanding partnership. –al weems How did you create the “Crown […]