Hyde Park Summer Fest 2022 was a celebration of Black joy

The Hyde Park Summer Fest has grown from its humble beginnings into a viable summer activity for the city of Chicago. The festival started in a parking lot and is now attracting thousands of people and booking big name acts for entertainment. This year’s two-day festival started on June 11, 2022, on the campus of […]

Chicago’s ‘Culture Kings’ Dave Jeff and Alonzo Jackson hang out with Check’N iN

Watch as Chicago’s Dave Jeff and Alonzo Jackson, aka “Fashion Geek Zo,” enjoy test-driving luxury cars courtesy of AutoBahn Speed. These two fashion gurus have shared many accomplishments from having two of the most popular fashion brands in Chicago to landing partnerships with Puma. These guys have paved the way for many fashion brands and […]

Luster’s S-Curl and ‘rolling out’ present Style Suite in Chicago

Luster S-Curl and rolling out paired in Chicago to launch the Style Suite. A private event held at The Lake Street Barbershop in the West Loop of Chicago was the location for a discussion on men’s hair care and fashion. Loni Swain was the moderator of the panel that included Dave Jeff of Phli, Brandon Williamson […]

Dave Jeff talks God, fashion and being a Chicago Kid

You can’t mention streetwear and not mention Dave Jeff. His PHLI brand has been a consistent and ubiquitous brand worn by countless individuals around the world. Jeff is a testament to being true to his community and his faith. As a business owner, he knows what is important to his growth and how to connect with […]

McDonald’s ‘My Block, My Moment:’ Dave Jeff

Dave Jeff is a 16 year veteran in retail an fashion and simply, a cultural architect of this age. I am Dave Jeff and this is My Block South side by the lake, Hyde Park all day. Describe what you do for a living. When people ask me what I do for a living, I […]