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Detroit

Cadillac’s Black History commercial #PlayMyCadillac spotlights generational wealth and features a Black-owned dealership in Detroit

Cadillac is showing up for Black History Month in an iconic way. The luxury brand unveiled a musically driven national commercial highlighting the audacious achievements of a Detroit based, family-owned and operated, Cadillac dealership. This spot features patriarch Gregory Jackson of Prestige Automotive passing the keys of wealth down to his children. The spot also amplifies Black ownership, family legacy, generational wealth, and pushes Cadillac’s all-electric future with the cutting-edge LYRIQ

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