Luke James rocks Heineken Friends + Family in NYC

Heineken got the party jumping at it’s “Friends + Family” Loft Party in New York City last night. R&B star Luke James was the center of attention at the glitzy event, which took place at the luxurious Le Parker Meridien in midtown Manhattan.

Heineken Friends + Family BBQ at the downtown W

Heineken’s always at the forefront of branding and partnered with Team Epiphany once again for their highly-touted Friends + Family series. Building on the tremendous buzz the campaign got back in 2013, the Friends + Family program returned this year and this weekend hosted the Friends + Family BBQ at the W Hotel in New York City.