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The Central Intercollegiate Athletic Association (CIAA), comprised of 12 historically black colleges and universities, is home to one of the nation’s most popular basketball tournament weekends. Attracting over 200K people to the city during tournament week, the CIAA Tournament generates over $55M annually for the city of Charlotte, North Carolina. More importantly, tournament activities have…

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Another successful CIAA weekend is in the record books, and while celebrities and parties rounded out a spectacular week, the story of this year’s tournament was education, scholarship and community. Early in the week, CIAA’s “Shoes of Hope” event, in partnership with Coca-Cola, provided 500 pairs of shoes to Merry Oaks Elementary school children. Then…

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