WNBA President Laurel Ritchie on Partnerships, Sports and Business

Veteran marketing executive, Laurel J. Richie, who has more than three decades of experience in consumer marketing, corporate branding, public relations and corporate management, was appointed president of the WNBA in 2011. With a long track record of developing award-winning campaigns that transform brands and drive business results, Richie served most recently as SVP and […]

WNBA Names African American Marketing Executive, Laurel Richie, President

Laurel Richie takes the rein as president of the Women’s National Basketball Association (WNBA), further exemplifying her commitment and passion for social change, achievement and diversity. Richie’s experience with Ogilvy and Mather, an international advertising company, and as senior vice president and chief marketing officer for Girl Scouts of the USA makes her appointment as […]

Laurel Richie Becomes 1st Black WNBA President; Needs to Make League Relevant

Laurel Richie becomes not only the first black president of the WNBA, she is also the first to have no prior basketball experience. The Women’s National Basketball Association surely hopes that Richie can yank the 15-year-old league out of the realm of irrelevance and firmly entrench it into the consciousness of the mainstream. A league […]