Nielsen discusses the power of representation for Black media with Munson Steed

Munson Steed, CEO of rolling out; joined Nielsen’s VP of diverse insights and partnerships, Charlene Polite Corley; to discuss the impact of diverse-owned media, share insights on how brands and advertisers can benefit from working with Black-owned media, as well as highlight current trends in the business and recent shifts in the news cycle.

Nielsen SVP Cheryl Grace explains how Black consumers drive pop culture (video)

Cheryl Grace is the senior vice president of U.S. strategic community alliances and consumer engagement for Nielsen. In her role, she drives Nielsen’s multicultural thought leadership strategy. She holds a bachelor’s degree in public relations from Purdue University and a master’s of business administration from the Keller Graduate School of Management. The Chicago resident spearheads […]

Nielsen’s Cheryl Grace knows why advertisers spend less on Black consumers

Cheryl Grace, Nielsen’s senior vice president of community alliances and consumer engagement, recently served as the co-creator of Nielsen’s 2019 Diverse Intelligence Series Report on African Americans. Titled, “It’s in the Bag: Black Consumers’ Path to Purchase,” the study revealed that Blacks are welcoming recipients of advertising across all channels. However, companies’ investments to advertise […]

Nielsen SVP Cheryl Grace on African American data unlocking our superpowers

Cheryl Grace (née Pearson-McNeil) is the senior vice president of U.S. Strategic Community Alliances and Consumer Engagement at Nielsen, a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. She’s been credited with driving Nielsen’s thought leadership strategy and execution for its U.S.-based diverse business […]

Nielsen’s Cheryl Pearson-McNeil reveals how Black American consumers impact media

The power of Black American consumers can no longer be ignored. During the 45th Congressional Black Caucus, Nielsen released the report Increasingly Affluent, Educated and Diverse: African-American Consumers — the Untold Story, which details how Black households consume and influence media. Neilsen’s Cheryl Pearson-McNeil recently shared how the report debunked stereotypes and revealed the role diversity […]

Nielsen African American consumer report: Increasingly affluent, educated and diverse

The recent Nielsen report provides an untold look at African-American consumers, who are increasing in affluence, education, digital connectivity, and surprisingly, diversity by way of immigration. This year’s report examines trends in content consumption, purchasing power, social engagement, population shifts and several other new perspectives based on collective areas of press interest. Key findings include: […]

Common, John Legend and the new Black media movement

The best ideas are those that stimulate change, encourage honest communications, and create value for an entire culture and community. A great example of this is Common and John Legend’s Grammy Award-winning song, “Glory.” It is a song so powerful that it seemed to put a healing salve on the injuries inflicted by America’s racist past […]

Fox's hit 'Empire' smashes ratings record

Not only does Fox have a fan favorite on their hands with its hit show, “Empire,” but the network can now boast that the hip-hop drama is groundbreaking. No other show in the history of Nielsen’s People Meters (dating back 23 years) has grown its viewership for five consecutive weeks after its premiere. There’s a possibility the record […]

Cheryl Pearson-McNeil, SVP at Nielsen, Give Surprising Statistics to Prove ‘Girls Run the World’

Cheryl Pearson-McNeil, the senior vice president of public affairs and government relations at Nielsen ratings, the world’s leading market research entity, recently provide surprising, if not shocking statistics that prove incontrovertibly that women run the world. Pearson-McNeil implored her listeners, particularly African Americans to, to absorb the following information into their spirits and leverage this […]

Nielsen Releases Epic Findings on African Americans’ TV Habits

African Americans watch more hours of television, make more shopping trips for food and over-index on mobile phone usage than any other demographic group in the United States. Here are the findings: African Americans used their televisions an average of seven hours and 12 minutes each day (the most among ethnic groups); Asian Americans used […]

Nielsen Exec Cheryl Pearson McNeil Offers Tips for Professionals to Exceed

Cheryl Pearson-McNeil says she loves to “wow” people. It’s one of those things that keeps her job of expanding the scope of The Nielsen Company’s government, community and corporate social responsibility programs exciting. “I work with communities, educating them on what Nielsen does and who we are. I jump up out of bed in the […]

Nielsen Exec Cheryl Pearson-McNeil On Study Revealing Blacks Watch the Most TV

A recent study by the Nielsen Company revealed that African Americans consume more hours of television than any other American ethnic group. It found that African Americans used their televisions an average of seven hours and 12 minutes each day (the most among ethnic groups); Asian Americans used their TVs an average of three hours […]

African Americans Watch Too Much TV, Low Reading Proficiency

A while back, I wrote a piece describing the manner in which many African Americans do not take full advantage of social media. In addition, I am frequently bringing attention to the fact that reading is slowly falling off among members in our community. Each time, I obtain vehement ridicule and slander for my assertions, […]