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Get Out filmmaker Jordan Peele has signed a “five-year exclusive production partnership” deal with Universal Pictures which will see him make his next two movies with the studio. The 40-year-old filmmaker worked with the studio on his acclaimed horror movies Get Out and Us and he has now put pen to paper on a contract…

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Donald Glover, aka rapper Childish Gambino, has announced his collaboration with major sports brand Adidas. The partnership was unveiled in a series of short film clips featuring Glover and actress and comedienne Mo’Nique. In a nearly seven-minute video promo directed by Ibra Ake, Mo’Nique repeatedly and unmercifully teases Glover, who is sporting the first sneakers in his “Donald…

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The NFL(National Football League) and Twitter have just signed off on a deal that will ensure more football related content on users’ timelines during the upcoming season. Earlier this week, both parties agreed on a two-year deal that will have the NFL providing Twitter with more behind-the-scenes content, breaking news, game recaps, highlights, and video clips both…

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Young Money rapper Drake helped put Toronto, Canada on the hip-hop map, and last year he became a global ambassador for his hometown’s NBA team, the Toronto Raptors. Speaking to Grantland, Drizzy explained why he wanted to become affiliated with the Raptors and how his perception of the partnership changed as he watched the team’s progress this NBA season.

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Veteran hip-hop star Jeezy announced via Twitter on yesterday (November 20) that he has linked with Jay Z’s Roc Nation. Jay’s company will now conduct business for Jeezy and his Corporate Thugz Entertainment brand. It is being reported that Jeezy and Jay are planning to partner to create a new management agency.

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Jay-Z and Pharrell have both already made their stamps in the fashion world with their clothing lines Rocawear and Billionaire Boys Club. Now the two are apparently joining forces as Jay-Z partners with Pharrell’s Billionaire Boys Club. On Aug. 3, GQ reported that Jay-Z’s hip-hop brand, Rocawear, had acquired the licensing to manufacture and distribute…

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