Tag: partnership

Drake discusses his partnership with the Toronto Raptors

Young Money rapper Drake helped put Toronto, Canada on the hip-hop map, and last year he became a global ambassador for his hometown’s NBA team, the Toronto Raptors. Speaking to Grantland, Drizzy explained why he wanted to become affiliated with the Raptors and how his perception of the partnership changed as he watched the team’s progress this NBA season.

Lyor Cohen explains why his new label is partnering with Twitter

Cohen has now announced that 300 will be partnering with popular social media platform Twitter, in what Cohen hopes will help provide artists with development tools that can only be gleaned from understanding social media; as well as using the site to help find new talent.

Jeezy announces that he’s joined Jay Z’s Roc Nation

Veteran hip-hop star Jeezy announced via Twitter on yesterday (November 20) that he has linked with Jay Z’s Roc Nation. Jay’s company will now conduct business for Jeezy and his Corporate Thugz Entertainment brand. It is being reported that Jeezy and Jay are planning to partner to create a new management agency.

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