Posts Tagged ‘Pepsi’
Frank Cooper, Pepsi’s global marketing executive, highlights Beyoncé campaign at IEG Conference
The keynote speaker at IEG’s 30th Annual Sponsorship Conference, Frank Cooper, PepsiCo’s global chief marketing officer, took charge of the stage and inspired the entire ballroom with his brilliant presentation. He shared billion dollar worthy insights with national marketing and sponsorship executives; each and every attendee gleaned wisdom from the Fortune 50 company marketing guru. Cooper far exceeded expectations…
Read MoreBeyoncé stars in ‘Mirrors’ Pepsi ad
Beyoncé dances in Pepsi’s “Mirrors” commercial
Read MoreCelebrity illusions of success for a hip-hop generation
Words by Munson Steed Images courtesy of MAC Cosmetics, Pepsi, Samsung Beyoncé is a queen of commercial and financial success. Her image has permeated our entire cultural landscape. From the White House to the 2013 Super Bowl halftime stage, billions of individuals around the world see her as the quintessential example of African American progress.…
Read MoreBeyoncé vs. Alicia Keys: Who’s the most overexposed diva of 2013?
Beyoncé and Alicia Keys are two of the biggest female stars of their generation, and they tend to be casually compared by music fans.
Read MoreBeyoncé bags big deal with Pepsi
Beyonce has signed a $50 million deal with Pepsi! May we add, this is close to the Queens total income for 2012! The agreement includes traditional promotional appearances and a new commercial, and includes the beverage company’s investment in a number of the singer’s creative projects. In January 2013 Bey will also perform in the…
Read MoreNicki Minaj’s ‘American Idol’ Deal Blocked by Pepsi?
Last month, Nicki Minaj seemed to be on the verge of signing one of the biggest TV deals of the year when it was reported that she was in the final stages of inking a deal to be the next “Americna Idol” judge. But now a new report claims that Nicki’s “AI” deal may go…
Read MoreNe-Yo, Swizz Beatz, Melanie Fiona and More Join Pepsi and Billboard’s Michael Jackson Tribute
Ne-Yo, his protege, RaVaughn, and many others paid tribute to Michael Jackson on his birthday at Pepsi and Billboard’s tribute to MJ’s Bad album. Pepsi and Billboard celebrated the 25th anniversary of Michael Jackson’s classic album Bad during the fourth and final part of its Summer Beats concert series at New York City’s Gotham…
Read MorePepsi Announces New Partnership With Michael Jackson’s Estate
Even after his death, the King of Pop is continuing his reign and raking in millions posthumously. Michael Jackson, whose three-year death anniversary is June 25, will be featured on new limited edition Pepsi cans. Marked as a way to commemorate the 25th anniversary of his Bad album and tour, one billion soda cans featuring…
Read MoreNivea Ad Calls Afros Uncivilized; Black Media Execs, Public React
The year 2011 is shaping up to be The Year That Madison Avenue Suckerpunched Black America. On the heels of an offensive Summer’s Eve campaign that featured a talking vagina using the colloquial vernacular of a stereotypical urban-based African American female, skin care company Nivea has added to the heat with an offensive campaign of…
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