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The keynote speaker at IEG’s 30th Annual Sponsorship Conference, Frank Cooper, PepsiCo’s global chief marketing officer, took charge of the stage and inspired the entire ballroom with his brilliant presentation. He shared billion dollar worthy insights with national marketing and sponsorship executives; each and every attendee gleaned wisdom from the Fortune 50 company marketing guru. Cooper far exceeded expectations…

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Words by Munson  Steed Images courtesy of MAC Cosmetics, Pepsi, Samsung Beyoncé is a queen of commercial and financial success. Her image has permeated our entire cultural landscape. From the White House to the 2013 Super Bowl halftime stage, billions of individuals around the world see her as the quintessential example of African American progress.…

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Beyonce has signed a $50 million deal with Pepsi! May we add, this is close to the Queens total income for 2012! The agreement includes traditional promotional appearances and a new commercial, and includes the beverage company’s investment in a number of the singer’s creative projects. In January 2013 Bey will also perform in the…

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