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Since its birth in the 1970s, hip-hop has pioneered urban culture through custom fashion more than music itself. An artist can make a hit record that nods heads, but their style typically must also turn heads to establish a stable identitiy and sell records. Artists who master both of these aspects make great advertisers for brands looking…

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Grammy-nominated rapper Pusha T is wrapping up 2014 with the debut of his holiday 2 lookbook for his brand, Play Cloths. In the latest collection titled “Curse Your Luxury,” men will be able to cop a limited number of black-based pieces that define the “international dope boy fresh” aesthetic. Add a little edge to your…

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