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Ford hit several groundbreaking Black History Month milestones this year for the 2020 Escape by bringing together an all-Black female campaign titled “Built Phenomenally,” featuring award-winning actress Angela Bassett and Black girl creators. The integrated campaign included broadcast, digital, social, print and experiential platforms and spotlighted Ford’s support of the nonprofit organization Made in Her…

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Ford kicked off Black History Month with a bang. The automaker launched its “Built Phenomenally” ad campaign and debuted the all-new 2020 Ford Escape with an all-Black female cast and crew. Narrated by award-winning actress Angela Bassett, “Built Phenomenally” shines a spotlight on the Escape, the company’s bestselling SUV. Ford partnered with two organizations to…

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Among the bulk of must-attend events at ESSENCE Fest in New Orleans, this year was Ford’s private press junket brunch spearheaded by Ford’s multicultural communications manager, Raj Register.  The festival sponsor hosted an exclusive dining experience for a hand-selected group of Black journalists representing a portion of the most respected media outlets in the country.…

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