McDonald’s offering customers a free Sprite to kick off the summer

The first sip of a Sprite from McDonald’s on a hot summer day is *chef’s kiss*. Why Is Sprite from McDonald’s So Good? We’ve seen thousands of memes and posts about how Sprite from McDonald’s just ‘hits different.’ From saying it tastes like the sound of a zipper closing a jacket, to a dog growling, […]

Ashley Fouyolle’s UNWRP teams with Sprite for Black-owned holiday gift wrap

Ashley Fouyolle is a designer who founded UNWRP in the bedroom of her small Brooklyn, New York, apartment. Fouyolle believes that it was important to create luxury gift wrap for the culture and is teaming up with Sprite to broaden this experience. Sprite is supporting and accelerating multicultural creators and in turn believes in UNWRP’s […]

Pop Smoke’s brother Obasi Jackson describes carving out his own lane in R&B

During an interview with rolling out, singer Obasi Jackson, the brother of the late Pop Smoke, discussed carving out his own lane in the music industry with his unique R&B sound. Recently signed to Empire Records and featured in a Sprite campaign for new artists, Jackson spoke about where music is in his life and […]

Sprite kicks off BET Awards weekend with ‘Thirst for Yours’ campaign

Sprite kicked off BET Awards weekend with an event that celebrated the “Thirst for Yours” campaign. The event featured a panel discussion with rapper Kodi Shane, rising fashion designer and current Clark Atlanta University student Seth Giscombe, and Sprite Way talent, who discussed their personal journeys and shared how Sprite has helped advance their careers. […]

ICYMI: Top Super Bowl LII commercials

Super Bowl LII is over and the Philadelphia Eagles have championship rings for the first time in the franchise’s history. During the exciting game, some truly entertaining commercials were shown but the best by far was the Fire and Ice battle between “Game of Thrones” star Peter Dinklage and iconic actor Morgan Freeman. This was […]

20 lyrics from Sprite’s new cans

Sprite’s has taken a few pointers from Coca-Cola. In their latest attempt to avoid being overshadowed by Diet Coke, the beverage company responsible for asking you to “Obey Your Thirst,” has launched 16 limited-edition cans that pay tribute to some of the most iconic rappers and their famous lyrics. The four rappers honored with their very own set […]

Drake, Nas headline Sprite’s concert during NBA All-Star weekend

Drake and Nas bridged the generations of hip-hop at Sprite’s concert during NBA All-Star weekend. Held at Irving Plaza in New York, the concert kicked-of with Drake opening for Nas. On the heels of releasing the unexpected mixtape, If You’re Reading This It’s Too Late, Drake opened the show by going through a slew of […]

What you didn’t know about the BET Awards 2014: Take an inside look

This past weekend, sunny Los Angeles was filled with some of the most talented and prestigious people in film, music and entertainment. The BET Awards is one of the world’s largest awards shows televised and I got an opportunity to be a part of it. The BET Awards are geared towards mainstream artists like Beyoncé, […]

LeBron James launches limited edition flavor Sprite 6 Mix

For the first time ever, Sprite has joined forces with one of their brand ambassadors, Miami HEAT forward LeBron James, to release a new limited edition flavor, Sprite 6 Mix. Associate Vice President Kimberly Paige says, “LeBron James is the perfect partner to bring our fans new product innovation … We’ve enjoyed an amazing relationship […]

Sprite brand manager Erica Harris discusses NBA All-Star weekend initiatives

During NBA All-Star weekend, Sprite helped to showcase several sports, music and community events. Several of the events included the Sprite Slam Dunk, a concert featuring Drake, and the renovation of a Boys & Girls Club headed by LeBron James. James stepped away from the fun and festivities of NBA All-Star weekend to give back […]

2013 BET Experience Sprite celebrity basketball game

Matt Barnes of the Los Angeles Clippers and his ‘Basketball Wives’ star wife Gloria Govan Barnes played a game of hoops during the Sprite Celebrity Basketball Game.  The celeb game was part of the BET Experience and featured Chris Brown, KeKe Palmer, Columbus Short, Gilbert Arenas, Laura Govan and more.

LeBron James’ hottest sneakers

Lebron James is one of the most dominate players in the NBA. To some, he may be considered one of the best players of all time. He has been compared to Michael Jordan. That is very debatable, but one thing they have in common is their shoe sales. Michael Jordan retro will always be in […]

LeBron James and Jay-Z host Sprite’s ‘Two Kings’ dinner during All-Star weekend

 LeBron James and Jay-Z hosted Sprite’s celebrity studded “Two Kings” dinner during the 2013 NBA All-Star weekend in Houston.   Held at RDG + Bar Annie, the event brought out celebrities like Beyonce, Drake, 2013 NFL MVP Adrian Peterson, Irv Gotti, Twitter CEO Dick Costolo and more. Take a look at a few notable attendees.Photo Credit: Johnny Nunez/Nubuzz […]

Ciara, Top Black Fraternities, Sororities Stomp at 2011 ‘Sprite Step Off’

Step teams have always played an intricate role in Greek life and the black college experience. Sprite has decided to give the stepping culture national recognition with the 2011 Sprite Step Off. Hosted by DJ Rock T, the competition made its way to Atlanta’s Fox Theatre yesterday as six local fraternities and sororities got a […]