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Sprite kicked off BET Awards weekend with an event that celebrated the “Thirst for Yours” campaign. The event featured a panel discussion with rapper Kodi Shane, rising fashion designer and current Clark Atlanta University student Seth Giscombe, and Sprite Way talent, who discussed their personal journeys and shared how Sprite has helped advance their careers.…

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Super Bowl LII is over and the Philadelphia Eagles have championship rings for the first time in the franchise’s history. During the exciting game, some truly entertaining commercials were shown but the best by far was the Fire and Ice battle between “Game of Thrones” star Peter Dinklage and iconic actor Morgan Freeman. This was…

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Sprite’s has taken a few pointers from Coca-Cola. In their latest attempt to avoid being overshadowed by Diet Coke, the beverage company responsible for asking you to “Obey Your Thirst,” has launched 16 limited-edition cans that pay tribute to some of the most iconic rappers and their famous lyrics. The four rappers honored with their very own set…

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Drake and Nas bridged the generations of hip-hop at Sprite’s concert during NBA All-Star weekend. Held at Irving Plaza in New York, the concert kicked-of with Drake opening for Nas. On the heels of releasing the unexpected mixtape, If You’re Reading This It’s Too Late, Drake opened the show by going through a slew of…

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For the first time ever, Sprite has joined forces with one of their brand ambassadors, Miami HEAT forward LeBron James, to release a new limited edition flavor, Sprite 6 Mix. Associate Vice President Kimberly Paige says, “LeBron James is the perfect partner to bring our fans new product innovation … We’ve enjoyed an amazing relationship…

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Matt Barnes of the Los Angeles Clippers and his ‘Basketball Wives’ star wife Gloria Govan Barnes played a game of hoops during the Sprite Celebrity Basketball Game.  The celeb game was part of the BET Experience and featured Chris Brown, KeKe Palmer, Columbus Short, Gilbert Arenas, Laura Govan and more.

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Lebron James is one of the most dominate players in the NBA. To some, he may be considered one of the best players of all time. He has been compared to Michael Jordan. That is very debatable, but one thing they have in common is their shoe sales. Michael Jordan retro will always be in…

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