L.E.S. (Lover East Side) Artistes – Santigold’s breakout music video and single garnered the attention of people of all types and major brands including MTV The Hills,  the video game NHL 08, and in the advertisement of Blackberry Pearl 3G models.

The song “about being accosted by the New York scene and the scenesters and hipsters, who are really not artists and are just pretending to be. They’re all about just being seen.”