Ford bucks traditional marketing to reach Black women at Essence Fest

Rolling out spoke to Andrea Howard, focus audiences marketing manager at Ford Motor company. She spoke about the company’s efforts to connect with Black women. What is your role with Ford? I joined the U.S. marketing team, specifically integrated marketing communications, as the focus audience’s marketing manager. I’m at five months in and actually came […]

Brandifi founder Nicole Monay is helping businesses get to market

Nicole Monay is the founder of Brandifi, which was launched to help small businesses and corporations with creative branding solutions. The firm offers services such as creating tailor-made logos and packaging, web content development, brand identification, and personalized coaching. Monay talked with rolling out about her firm and offers tips to people looking to create […]

Deidra Malone amplifies artists’ impact through her integrated marketing agency

In the relentless entertainment world, where many egos and high stakes are involved, finding a good publicist that is not transactional and values both the artist and their talent is rare. Thankfully, Deidra J. Malone, better known as Malo, CEO of The Prolific Effect, is charting a path with her agency that manages artists’ talent […]

PR expert Nantale Muwonge shares how a car accident shaped her career

Nantale Muwonge helps Black “womxn” in e-commerce curate content that gets publicity and media coverage, so they can reach more people and have a bigger impact. Please tell us what prompted your career choice. I was kind of pushed into this line of work. I was in a car accident that affected my ability to […]

Media strategist Lillie Mae helps visionaries become entrepreneurial superstars

Please let our audience know what you do and what prompted you to enter this line of business? I am a media and marketing strategist, TV personality and creator of the Glambitious brand. My platform helps entrepreneurs elevate their visibility and revenue at TheGlamCEO.com through a plethora of offers including coaching, courses, speaker opportunities and […]

Tarcus Allen and SCurl are helping athletes look good on and off the field

Tarcus Allen is the brand marketing manager for the Chicago-based Luster Products Inc. Allen spoke with rolling out about her role in the Celebration Bowl, giving athletes confidence, and how she inspires other women in her field. How does it feel to know that you’re giving these players confidence just by giving them a haircut? These […]

Ford’s multicultural marketing manager Dee Guerrero discusses what it takes to be a Maverick and #BuiltFordTough

Dee Guerrero, Ford’s multicultural marketing manager, brought about a cultural immersion while introducing the all-new 2022 Ford Maverick truck during Ford’s ComplexCon debut this month in Long Beach, CA. David “Big Sleeps” Cavazos, one of Los Angeles’ most iconic street artists and sought after tattooers, partnered with Ford to bring his signature style of indecipherable, hand […]

Spelman alum, Detroit Tigers marketing VP Ellen Hill Zeringue discusses the Negro Leagues Weekend

Ellen Hill Zeringue is the vice president of marketing at the Detroit Tigers. She oversees all functions of the club’s marketing and promotions departments, including print and broadcast advertising, Tigers.com, multicultural marketing, promotional giveaways and social media, and she recently added authentics and alumni-player relations to her responsibilities as well. Zeringue manages the club’s branding […]

Burrell Communications’ Lewis Williams explains the creation of Jason Hargrove PSA

Burrell Communications is an African American-owned advertising agency that has worked with Fortune 100 companies such as Coca-Cola and Fortune 500 companies like Toyota and McDonald’s. The Chicago-based firm, which has four decades of experience connecting consumers across all platforms, recently released a touching PSA in honor of Detroit bus driver Jason Hargrove, who died […]

How social media reformer Lenée Voss uses honesty as her ammunition

Lenée Voss, radio talk show host, writer, blogger and activist, has been in choice social media circles since bloggers were the only change agents challenging traditional media. Her alter ego, @DopeGirlFresh, Voss’ most public voice, has emerged on Twitter as a vicarious lionheart who speaks the people’s truth. Voss is fearless in the way she […]

Robin Beaman gives insight on how companies win with diversity

Robin Beaman knows the impact of properly marketing a product, business or influencer. The Howard University alumna has served as director of public relations at the National Children’s Museum in Washington, D.C., Black Entertainment Television,  and “The Oprah Winfrey Show.” Beaman would later branch out on her own and start Beaman Incorporated, a strategic communications […]

Procter & Gamble’s Breann Davis pushes the culture with My Black Is Beautiful

Breann Davis is the senior brand manager for multicultural hair care at Procter & Gamble. Davis received her master’s in marketing management, strategy management and operations from Northwestern University. Davis is the leading force behind Procter & Gamble’s “My Black Is Beautiful” platform, which is committed to promoting positive representation of Black people and Black […]

TALA agency co-founders discuss benefits of being friends and business partners

Best friends and marketing experts Jocelyn Coley and Chandra Lewis started The Allen Lewis Agency in 2015. TALA, as it is known, offers a variety of services, including brand development, communication planning, experiential events, marketing and more. Rolling out spoke with Coley, the chief executive officer, and Lewis, the chief operating officer, about how they […]

From nightlife king to marketing master, Heru Yafeu is a magnet for success

He once had breakfast with an 87-year-old Don King and earned enough trust to learn the infamous boxing promoter’s secret to the fountain of youth. In another career-defining moment, he sat across the desk from J Prince and dared tell him, “No,” then subsequently formed an unbreakable bond with one of hip-hop’s most notorious bosses. […]

Jasmine Jordan shares lessons from her father, all-time favorite Air Jordans

Jasmine Jordan understands what it takes to achieve greatness. The daughter of legendary NBA player and owner Michael Jordan, she was raised to put in the focus and hard work to accomplish success. A graduate of Syracuse University where she studied sports management, Jordan now works as a field representative for the Nike Jordan Brand. […]

Nielsen SVP Cheryl Grace explains how Black consumers drive pop culture (video)

Cheryl Grace is the senior vice president of U.S. strategic community alliances and consumer engagement for Nielsen. In her role, she drives Nielsen’s multicultural thought leadership strategy. She holds a bachelor’s degree in public relations from Purdue University and a master’s of business administration from the Keller Graduate School of Management. The Chicago resident spearheads […]

Martell’s Christophe Pienkowski hones in on brand building during All-Star weekend

Christophe Pienkowski understands the importance of brand building. As a national Martell ambassador, Pienkowski has traveled the globe to create brand awareness. During, NBA All-Star weekend in Chicago, Martell will host several events. Pienkowski recently sat down to discuss his journey, events in Chicago, and the importance of diversity. What events can we expect from Martell […]

Tenille Jackson’s marketing firm delivers results for clients’ bottom lines

Tenille Jackson is the owner and chief digital strategist of Digital Vision Enteprises LLC, a boutique marketing agency. Jackson specializes in digital marketing campaigns, online community building, and social amplification for long-term results. She’s the founder of an interactive online community of moms called The Chicagoland Mom Squad. Jackson also enjoys cultivating talent for the […]

Yvonne McNair explains the importance of cultural authenticity in branding

Captivate Marketing Group is led by Yvonne McNair, a creative, certified entertainment marketing professional and Emmy-nominated event producer. McNair has a proven track record of conceptualizing and orchestrating small and large production events, marketing campaigns and programs to effectively create business development opportunities, increase revenue and growth. McNair also is known as a powerhouse behind […]

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