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Marketing and Branding

Burrell Communications’ Lewis Williams explains the creation of Jason Hargrove PSA

By Cassidy Sparks / June 23, 2020

How social media reformer Lenée Voss uses honesty as her ammunition

By Angela Mack / May 11, 2020

Robin Beaman gives insight on how companies win with diversity

By A.R. Shaw / March 21, 2020

Procter & Gamble’s Breann Davis pushes the culture with My Black Is Beautiful

By Cassidy Sparks / March 12, 2020

TALA agency co-founders discuss benefits of being friends and business partners

By Cassidy Sparks / March 10, 2020

From nightlife king to marketing master, Heru Yafeu is a magnet for success

By N. Ali Early / March 9, 2020

Jasmine Jordan shares lessons from her father, all-time favorite Air Jordans

By A.R. Shaw / March 4, 2020

Nielsen SVP Cheryl Grace explains how Black consumers drive pop culture (video)

By Cassidy Sparks / March 4, 2020

Martell’s Christophe Pienkowski hones in on brand building during All-Star weekend

By A.R. Shaw / February 15, 2020

Tenille Jackson’s marketing firm delivers results for clients’ bottom lines

By Cassidy Sparks / February 15, 2020

Yvonne McNair explains the importance of cultural authenticity in branding

By Cassidy Sparks / February 7, 2020

Brand strategist Nick Nelson uses his know-how to help clients soar

By Cassidy Sparks / February 4, 2020

Belvedere’s Allison Varone discusses brand collaboration with Janelle Monaé

By A.R. Shaw / January 4, 2020

Marketing exec Ryan Robertson shares how digital media shifted the landscape 

By Cassidy Sparks / December 25, 2019

University of Texas’ Robin Meeks details how creating action sparks ideas

By N. Ali Early / December 13, 2019

‘Cookie King’ Khali Smith invests in community and holds down the homeless

By N. Ali Early / December 13, 2019

Reebok’s Whitney Parks discusses the brand’s collaboration with Pharrell, BBC

By A.R. Shaw / November 6, 2019

Katrina Jo of Hennessy discusses the importance of cultural engagement

By A.R. Shaw / November 6, 2019

Marketing expert Peter Spears explains why culture is ‘more than a hashtag’

By N. Ali Early / October 31, 2019

How childhood dreams helped Lexus’ Michael Moore mold a legacy of success

By N. Ali Early / October 23, 2019