cheerios commercial

An adorable mixed-race girl innocently asks her white mother (played by Whitney Avalon) if it’s true what her dad says, that Cheerios are good for your heart. Mom confirms. Next thing you know her napping black father awakens to the crunchy little O’s poured all over his chest.

The commercial has sparked a string of racist comments on YouTube and Facebook.

AdWeek reported that the comment section made numerous references to Nazis, “troglodytes” and “racial genocide.”

The Huffington Post reported that comments were made on the cereal’s Facebook page saying the commercial was “disgusting” and that it made them “want to vomit.”

A commenter even went so far as to say, “More like single parent in the making. Black dad will dip out soon.”

Camille Gibson, vice president of marketing for Cheerios released a statement defending the ad saying, “Consumers have responded positively to our new Cheerios ad. At Cheerios, we know there are many kinds of families and we celebrate them all.”

The commercial’s comment section has been disconnected from social media’s wrath.

Yvette Caslin

I'm a writer, image architect & significance marketer. Love photojournalism, creative expression & originality.

  • jootjoint

    I personally love the commercial. Thought it was very representative of the world we live in today! I know of several mixed-race families of all races and seeing the commercial made me feel very happy.

    But for the haters out there, well, we know what to do with them….IGNORE THEM! They are in denial and therefore, we shall keep on pushing to celebrate all of the diverse relationships that exist throughout the world!

  • ScorpionSoul

    I would like to have by now, 2013, more brown little girls on commercials with black dads as much as whites. There are till too few. Nothing bad to say about this ad.

  • richardmotensr

    What’s the problem? I see 2 parents and a child on this commercial. What real difference does it make that the couple and child was or is multiracial when the whole ad is about a cereal product found in thousands of stores and on millions of tables in homes for breakfast? Must everything in this country of multiple nationalities from around the world be judged by race?

  • corazon21

    How odd. I initially didn’t notice the bi-racial aspect of the commercial – then I thought, ‘Finally! General Mills is taking a step in reflecting REAL life.’ PUT THE COMMERCIAL BACK ON THE AIR! [Does anyone remember when NBC was lauded for putting a black man on the air first thing in the morning – Bryant Gumbel as TODAY Show host? It was assumed that Gumbel would stir up America, and cause a major loss of viewers?]

    It’s almost embarrassing to think that over 25 years later, we’re STILL STUCK ON THE SAME PAGE.

  • lottogirl846

    I think that if they pull this ad it is justifying the racial bias in this country. We need to keep the commercial on and show the haters that the majority of the people in this country do not agree with their hate.

  • Nadio7

    I thought this commercial was adorable and creative! I didn’t put emphasis on race, color or creed! Ignore negativity, racism and ignorance!!! It never prevails, only in their own sick, twisted, hateful and perverted minds located in their own private evil universe!!!!

  • J Bell

    Cherrios, thank you for embracing diversity and running the ad. Cheerios shouldn’t back down to the racist remarks. Proves there is more work to do on race relations in the US. Pulling ads is not a step in the right direction.