hat game proper

hat game proper

photos by steed media service

do Jay-Z, Spike Lee and Barry Bonds have in common? All are titans in
their respective fields, and all are regularly spotted in a crisp
59Fifty, which is baseball cap giant New Era’s signature cap style that
also rests consistently on the domes of fans from Harajuku to Harlem.

On Thursday, August 16, Ludacris hosted the exclusive grand opening of
New Era’s flagship store in downtown Atlanta. The VIP affair gave
tastemakers an exclusive peek into the expansive 2,500-square-foot

Guests circulated throughout the baseball diamond shaped showroom and
stargazed at the A-list turnout, which included Grammy winners Cee-Lo
and Big Boi of OutKast. –adam jones

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