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Keri Hilson |
J.R. Rotem |
Shannon “Slam” Lawrence Hometown: Los Angeles That Work: “Last Night,” Diddy feat. Keyshia Cole; “Tell Me,” Christina Aguilera Making It Write: “Writing and producing a good song can depend on the vibe. Sometimes the melodies just come quick and other times it takes awhile. But when the moment comes, it’s magic when you’re able to capture it.” |
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Rodney Jerkins Hometown: New Jersey That Work: “Be With Me,” J. Holiday; “Shoulda Let You Go,” Keyshia Cole Making It Write: “I have a crib in Orlando and I call it my secret place. Whenever I’m not in the right zone, I go down there to get away. This helps me to stay focused. If you look at music, most producers or songwriters only last for three to four years. I’ve been here for 13 years, so it’s important to stay ahead of the times.” |
Sean Garrett Hometown: Atlanta That Work: “Yeah,” Usher; “Check On It,” Beyoncé; “Run It,” Chris Brown Making It Write: “It’s important for me to do my homework. I try to [be sure of] where we need to go with the artist, musically. It’s not about just making money. We have to keep the music alive. Producers and songwriters have the responsibility of keeping the music alive.” |
Tony Love Hometown: Los Angeles That Work: “Don’t Matter,” Akon; “U Don’t Know Me,” T.I.; “Thug Motivation 101,” Young Jeezy Making It Write: “When you write a song, you have to stay in the zone and let God work. I used to try to think about songs and what I [was] going to write. God gives us the music; it’s up to us to give it to the world.” |
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Mr. ColliPark
Hometown: Atlanta That Work: “Ms. New Booty,” Bubba Sparks; “Wait,” Ying Yang Twins Making It Write: “A couple of people were telling me about Soulja Boy. It’s my job to see what the next big thing is. I understand the type of music that Soulja Boy does, so I took him seriously when other people thought it was just a gimmick. Now, he has the No. 1 song in the nation and is selling out shows.” |
DJ Toomp
Hometown: Atlanta That Work: “Good Life,” Kanye West; “What You Know,” T.I. Making It Write: “Kanye [West] and I came together and made it happen for his new album, Graduation. A lot of people wondered how two producers could get together. But we both walked into the studio without any egos. We respect each other’s work and that helps us to have good chemistry when it comes to music.” |