VP of Multicultural Marketing, Chase
Their growing numbers indicate that people of color across the nation
are discovering the power of owning a home, reveals Chase vice
president of multicultural marketing Veronica Seale.
A
Buffalo native and proud mother, Seale works to educate African
Americans about the importance of homeownership through programs like
the Chase Legacy of Homeownership tour. “In the United States, a home
is probably the largest investment most people make,” she says. “You
don’t have to have the biggest home on the block. [You can] have the
smallest home on the nicest block because what that will allow you to
do is either expand the home where you live, or through the
appreciation, sell it and move up.”
The home lending division of Chase provides services to borrowers
nationwide, via 2,000 local loan officers in 270 mortgage offices.
Seale adds that although African Americans are approaching the 50
percent mark in national homeownership rates, the community as a whole
pales in comparison to whites, whose homeownership rate is nearly 73
percent.
In New York, where rental rates are through the roof, Seale says that
investing in a home will prove more prosperous in the long run. “There
is more than just the legacy of owning that home and having that deed;
it is a seed that allows you to grow in many different ways,” she says.
“You could be owning a home and taking that money and changing your
mind-set and now applying it to invest in yourself instead of investing
in someone else.” For video coverage of the recent Chase Legacy of
Homeownership tour, visit www.rollingout.com. – gavin philip godfrey
For video coverage of the recent Chase Legacy of Homeownership tour, visit www.rollingout.com.