Carmelo Anthony Signs Diego Cash to Crossover Entertainment

Most artist are scrambling to get the attention of major labels — but not rapper, Diego Cash. He had a label created specifically for him. Signed to Crossover Entertainment, the label founded by NBA superstar and friend Carmelo Anthony, puts Diego’s in a great position. But don’t go thinking that’s the only reason he’s poised to become hip-hop’s next gem.

“I’m like a breath of fresh air because the stuff that’s out now is repetitive,” says the rapper who has released four mixtapes, including releases with DJ Drama, Paperboy, DJ Smallz and the Core DJs. “I’m trying to come in and solidify my spot and gain longevity.”

Mostly recorded in Melo’s Denver studios, Diego’s upcoming album (tentatively titled Language Arts) is chocked full of songs he says will further establish his name. Featuring Rick Ross, Jadakiss, Gorilla Zoe and Raheem DeVaughn among others, the album reprents the rapper’s diversity. Diego, who was born in New York, but has lived in Atlanta for 13 years, says his music is a mixture of both of regional influences.
“In New York I was listening to Nas and Wu Tang and when I got to Atlanta it was Tupac, UGK and Cash Money.”

Currently pushing his single, “Girls Gone Wild,” Diego says both he and Crossover Entertainment are poised for greatness. Recently the label signed rapper, Cassidy who is also prepared to leave an imprint in music.

“Crossover is like family,” he says of the label. “We’re going to be around for a long time.” –jh