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| Images by Hannibal Matthews |
‘I just really kicked down the doors at the record label and just ran in taking money.’
Love him or hate him, Soulja Boy is running hip-hop right now. In the past year, he’s had two songs chart on Billboard’s Top 10 simultaneously — “Kiss Me Through the Phone” and “Turn My Swag On,” his Yums clothing line is picking up speed, and he’s set to introduce his own video game and star in a movie.
We caught up with the controversial youngster for an off-the-cuff interview, where SB “goes ham” on a few old industry standards and talks freely about his old “beefs,” haters, and why he’s the future of hip-hop. Featuring commentary from Interscope executives who traveled with him on the road, the DJ who helped put him on, Greg Street, and more, this is a side of Soulja Boy you’ve never seen.
Excerpt: “The whole MySpace and YouTube, it’s just like the next level of the music industry … I just always try to stay like, a couple of steps ahead of the game, so I had that on lock way back then. Now I got rappers just now catching on to it, doing blogs and stuff like that. But I’m three steps ahead of them.”
–jh
Stay tuned to rolling out to check out the Soulja Boy cover, hitting stands May 28. Check back for exclusive videos, photos, contests and more.
